Editor's note: Darren Schulte, NATSO vice president of membership, frequently visits NATSO members to review their locations and offers impactful merchandising and operations improvements. Contact Schulte at dschulte@natso.com or (915) 526-5820 to learn more about the costs and details of this service.
We stopped at a Shell UPA! when we were in Chile during one of our NATSO International Study Tours. I think there are a lot of lessons NATSO members can take away from the location.
The entrance to the location is open and welcoming, plus they’ve added seating, encouraging guests to stay and enjoy their food.
I loved the playground and grassy area where travelers with children could let their little ones burn off some energy. The playground also created a nice atmosphere.
The signage outside helped draw customers inside.
Once inside, there was plenty of seating and several different food offerings.
The c-store was well lit, had calming colors and a nice display of food, snacks and drinks.
The location also had a drive-thru window for added convenience for those on the go.
I always love to see how different locations take the standard c-store and travel plaza offerings and make them their own, and this is another example of a business doing the ordinary extraordinarily well.
/// Did you know most weeks can find Darren Schulte, NATSO's Vice President of Membership, visiting a NATSO member truckstop location, spending three to four days, using his merchandising and operations expertise to help them grow their business? Learn about NATSO’s Profitable Retail Review program here.
Photos Credit: Darren Schulte/NATSO
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