Picture a driver traveling down the interstate. He’s been on the road for hours, his fuel tank and his stomach are both on empty. Years ago, a driver might have stopped at the first truckstop or travel plaza sign he crossed, but today’s driver has evolved. Today’s driver might just let Google decide.
It may sound far-fetched but consider that 1 out of 5 American drivers use the Internet while driving, according to an online survey conducted by State Farm. Drivers are surfing the Web and looking for directions or information of immediate interest while they drive.
One out of 3 truck drivers use a smart phone—a mobile phone that offers more advanced computing ability and connectivity than a traditional cell phone—allowing them to access the Internet on the road, according to a Randall-Reilly Publishing Co. March 2010 driver survey.
To make the most of those on-the-fly decisions, truckstop and travel plaza owners can claim their listings on Google and influence a driver’s decision for free. It only takes a few simple steps (see above) to ensure that the next time drivers use Google to find a truckstop in your area, your location is easily searchable and set apart from your competition by providing additional information or even coupons.
Making Changes
After you’ve completed the steps listed above to set up your location online, you can make changes at anytime. Simply return to google.com/local/add and you’ll return to your Dashboard Page once you sign in.
Adding Multiple Locations
If you’re adding more than 10 locations, don’t fret, you can visit google.com/support/places/bin/topic.py?hl=en&topic=28092.
Additional Information
We provided the quick and easy version, but your best friend in all of this is Google’s very detailed support, available at Google Places.
Interested in Stop Watch exploring additional social media resources for promoting your location? We need to hear from you. Contact StopWatch Editor Amy Toner and let her know what topics you would like to see addressed in the magazine at (703) 739-8570 or atoner@natso.com.
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This article originally ran in Stop Watch magazine. Stop Watch provides in-depth content to assist NATSO members in improving their travel plaza business operations and provides context on trends and news affecting the industry. The magazine is mailed to NATSO members bimonthly. If you are a member and not receiving Stop Watch, submit a request to be added to the mailing list. Not a member? Join today or submit a request to receive additional information. |
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