The New Jersey Senate Transportation Committee voted unanimously last week to advance a bill to allow private companies to sponsor rest areas and service areas in return for upkeep of the facilities. S2514 next moves to the Senate floor. If approved there, the bill would advance to the Assembly for further consideration.
Sen. Donald Norcross, D-Camden, said that providing opportunities for sponsorships would allow the state to raise funds to cover the maintenance of rest areas. In return for sponsorship, the state would post “acknowledgement signs” along the turnpike, Garden State Parkway and other state-owned highways.
The federal highway transportation bill signed into law in 2012 allowed states to sell advertising and sponsorships at rest areas.
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