As an entrepreneur, founder of Fast Company magazine and a best selling author, Bill Taylor has shaped the global conversation about how business owners can compete. During The NATSO Show 2016, Taylor will share the insights he has gained while researching his latest book, Be the Only: Thriving in a World Where Best Isn’t Good Enough, to help truckstop and travel plaza owners and managers strengthen their operations.
In today’s operating environment, business owners can no longer succeed by simply being the best at what a lot of other people do. Instead operators have to ask themselves what they offer that their competitors don’t and identify the unique experiences they’re creating for their customers. During his keynote address at The NATSO Show, Taylor will help operators uncover the value they provide their customers and the ways in which they can stand out from the competition.
“Bill Taylor is a repeat presenter at The NATSO Show. He first shared his expertise in 2011, and we’re excited to have him back sharing his latest research on what makes today’s businesses stand out,” said Pamela Hayes, NATSO’s vice president of strategic partnerships.
Taylor’s books include Practically Radical, Mavericks at Work: Why the Most Original Minds in Business Win, The Big Boys: Power and Position in American Business, No-Excuses Management and Going Global.
Preparing for the future means focusing on innovation, uncovering industry trends, and building a known and reliable brand. This year at The NATSO Show, NATSO, the trade association representing the truckstop and travel plaza industry, will feature a variety of business leaders who are proven trendsetters in their fields and can provide insights to help truckstop and travel plaza operators improve their operations.
The NATSO Show, Feb. 22-25 in Lake Buena Vista, Florida, is the premier gathering place for businesses looking to focus on the future while maximizing their current operations. The show offers two-and-a-half days of smart ideas, great new products and good advice designed to meet the unique needs of the industry’s leaders.
Registration is open, and early-bird pricing is available until Dec. 5. NATSO members can register online or by contacting Kimberly Roberts at (703) 549-2100 or kroberts@natso.com. Suppliers interested in participating as an exhibitor or sponsor should contact Susan Taylor at (703) 739-8572 orstaylor@natso.com.
The full lineup of speakers, exhibitors and schedule is available on The NATSO Show website.
Media Contact:
Tiffany Wlazlowski Neuman
Vice President, Public Affairs
Phone: (703) 739-8578
Email: twlazlowski@natso.com
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