Is It Worth “Switching” To EMV At My Truckstop?

Today is the deadline. What should I do? Is it worth “switching” to EMV at my truckstop?

NATSO has received a number of questions from truckstop owners and operators regarding today's “EMV Shift” – this refers to Visa and MasterCard’s plans to begin aligning credit and debit cards in the United States with those companies’ proprietary chip technology.

To meet our members' need for information on this topic, NATSO has prepared a detailed Question-and-Answer document answering some of the key questions on this important topic. Read the detailed document at The Upcoming “EMV Shift” – What Truckstop And Travel Plaza Operators Should Know

This week we featured several points in the document on the blog. In today's final blog post I’ll answer:

Is It Worth “Switching” To EMV At My Truckstop?

Q: Today is the deadline. What should I do? Is it worth “switching” to EMV at my truckstop?

A: At the end of the day, this is a business decision that only you can make.  Some experts believe switching to EMV is a questionable value proposition in light of the fact that retailers will retain liability exposure and remain vulnerable to data breaches even if they do implement EMV.  At the same time, many merchants are switching to EMV technology now in order to minimize exposure. 

According to a recent survey on EMV readiness conducted by Randstad Technologies, a majority of IT decisionmakers have little concern for the magnitude of risk associated with missing the EMV liability shift deadline of October 1, 2015.

The best advice is simply to become more educated about how EMV technology is likely to affect your day-to-day operations before you make any final decisions.  Examine your risk profile, including the degree to which you are seeing fraudulent activities today.

Because EMV is by no means the last step in the evolving work of payment systems security, you should be sure that if you do migrate to EMV, you are creating a payment infrastructure that is flexible for future technologies (such as mobile payments).

Also, keep in mind that evolving to EMV is a process; it doesn’t happen overnight.  It takes time to roll out and make sure that our system complies with the new requirements, your employees are trained, and your customers will have a smooth experience.

Read our full review here

///One of NATSO’s primary roles is to deliver solutions to members’ challenges. Each day members tap into the expertise of myself and other NATSO staff members for answers to some of their most pressing questions. If you have questions on the rule, be sure to reach out to me at or (703) 739-8501 with questions. 

This blog post is intended to provide general information and recommendations and should not be considered legal advice. This information may be subject to regulations and restrictions in your state.

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