Increase Sales at Your Truckstop With A Strong Retail Program

All truckstop operators are working to get customers in the door and to the cash register, and a well-planned retail strategy can do just that. Yet all too often, business owners are trying to be everything to everybody, which can do more harm than good.
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RetailTrendsforArticle2.jpgPhoto Credit: Jules Clifford/NATSO

All truckstop and travel plaza operators are working to get customers in the door and to the cash register, and a well-planned retail strategy can do just that. Yet all too often, business owners are trying to be everything to everybody, which can do more harm than good.

“There is usually a very big discon­nect from the reality of an operator’s actual store and the type of custom­ers shopping there versus their actual merchandising strategy and tactics,” said Darren Schulte, vice president of membership at NATSO.

To increase their success, top truckstop and travel plaza op­erators should have plans and pro­cesses in place to help them manage the fundamentals on a daily basis and craft a retail strategy based on the key customer group locations are trying to attract...

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