FuelMaxx Entices Customers to Refuel, Both Figuratively and Literally

Even if you weren’t planning to buy a cup of coffee or a fountain drink when you stopped at FuelMaxx, you’d be tempted to get one once you see the location’s displays. The coffee area and beverage stations are stunning. They have every flavor slushie you could ever want, and a milkshake area for those looking for a sweet treat.
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Editor's note: Darren Schulte, NATSO vice president of membership, frequently visits NATSO members to review their locations and offers impactful merchandising and operations improvements. Contact Schulte at dschulte@natso.com or (915) 526-5820 to learn more about the costs and details of this service.

FuelMaxx Slushie Machine.JPG

Even if you weren’t planning to buy a cup of coffee or a fountain drink when you stopped at FuelMaxx, you’d be tempted to get one once you see the location’s displays. The coffee area and beverage stations are stunning. They have every flavor slushie you could ever want, and a milkshake area for those looking for a sweet treat. 

FuelMaxx Coffee Cappuccino Area.JPG

No matter what you’re after, there is something for everyone, and the colors, lighting and layout make the offerings even more enticing. The photos really don’t do the location justice. 

FuelMaxx Colorful Store Layout.JPG

FuelMaxx is an attractive stop for professional drivers and four-wheel traffic, especially women and those traveling with families. The different areas of the location are clearly marked, making it easy for customers to find what they need, and FuelMaxx has made an effective use of color throughout the location. 

FuelMaxx Snacks Wine Cellar.JPG

FuelMaxx is located on a highway, and has a strong local following. That may help the location’s sales of wine and beer, which is an area travel centers haven’t traditionally focused on. In addition to a large beverage offering, the location focuses on food. They have a dedicated grab-n-go area as well as a Taco Corner, so customers can refuel and refresh inside the store. 

FuelMaxx Grab-N-Go Area.JPG

Refueling at the pump is also convenient. The fuel lanes have a modern fuel, and the pumps fuel lanes have RFID technology and utilize the latest technology with the new ExxonMobil program. 

FuelMaxx Fuel Lanes.JPG

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/// Did you know most weeks you can find me visiting a NATSO member truckstop location, spending three to four days, using my merchandising and operations expertise to help them grow their business? I periodically share about those great retailers I visit here on the blog. Read more Truckstop Travels here.   

Photo Credit: Darren Schulte/NATSO

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