Editor's note: Darren Schulte, NATSO vice president of membership, frequently visits NATSO members to review their locations and offers impactful merchandising and operations improvements. Contact Schulte at dschulte@natso.com or (915) 526-5820 to learn more about the costs and details of this service.
Both four-wheel traffic and professional drivers want quick access to the fuel pumps, and Fuel On in Hazleton, Pennsylvania, makes it easy for drivers to get in and out.
The fuel bays are well lit and the location is laid out well. Fuel On offers CAT Scales, and drivers can easily make their way to them.
Inside the store, customers can pick up the standard offerings they expect to see at a truckstop or travel plaza. One of my favorite things about this location is its successful sandwich program, which is like an old-fashioned deli where they slice and cut the meats while you wait. The prices are good and you can get as much meat or cheese as you want on a sandwich.
The store is well marked and shoppers can easily make their way throughout the location. Allowing customers to get where they want to go quickly and easily—both inside and outside—is one of the top selling points at Fuel On.
/// Did you know most weeks you can find me visiting a NATSO member truckstop location, spending three to four days, using my merchandising and operations expertise to help them grow their business? I periodically share about those great retailers I visit here on the blog. Read more Truckstop Travels here.
Photo Credit: Darren Schulte/NATSO
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