NATSO Chairman's Circle member Coca Cola is always watching and learning to synthesize shopper trends.
While the COVID-19 pandemic has turned the world upside down and retailers right along with it, Coca Cola has identified five shoppers trends that are going to stick around post pandemic.From a focus on health to a yearning for comfort, The Coca Cola Company's Stephanie McMahan, senior manager shopper insights - convenience retail, and Don Densmore, account executive II, share not only what the trends are but also what they will mean for the truckstop and travel center industry.
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