As a growing number of RVers take to the nation’s highways and byways, truckstop and travel plaza operators can help draw them in with geocaching, a treasure- seeking game for GPS, using online GPS coordinates.
“A lot of parents are looking for their vacation to have a learning element, so they’re teaching their kids skills with map reading and following directions,” said Karen Redfern, director of marketing communications for the Recreation Vehicle Industry Association. “It is a popular activity with RVers.”
Today, over 1.4 million geocaches have been hidden and found by more than 4 million people worldwide. Statista reported that in 2019, there were 444,513 active geocachers in the U.S.
Operators wanting to join in on the fun and attract these game-playing customers could place a cache at their location, then list it at www.geocaching.com.
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