New products, informative seminars and innovation were all part of the 2017 Travel Center Show hosted by NATSO Chairman’s Circle Member DAS Companies Inc., a full-service marketing and supply chain portfolio company.
NATSO was represented at the show with a booth hosted by Kimberly Roberts, manager of travel plaza member services.
The show was an invitation-only event and took place May 10-11 at the Lancaster Marriott at Penn Square/Lancaster County Convention Center in downtown Lancaster, Pennsylvania.
During the event, nearly 500 attendees who represented more than 2,500 store fronts walked the show floor, which displayed more than 220 brands.
“The Travel Center Show provides the ideal environment for strengthening and building our relationships with our partners,” said Chuck White, vice president, brands and marketing for DAS Companies Inc. “We continue to improve the experience for our customers, and those efforts are apparent in the continued success of the show.”
Industry experts led informative seminars to record attendance on innovations, trends, social media and loyalty marketing programs to enhance the customer experience and provide valuable insight on engaging today’s customer.
The New Product Gallery featured the latest in product trends and innovations coming to travel centers throughout the U.S. and Canada and more than 2,500 show-only deals. The 2017 Merchandising Solutions showcase featured more than 1,000 square feet of turn-key solutions that embraced shopper-centric thinking to engage and influence customer behavior.
Photo credit: DAS Companies
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