Topics: Great Ideas

Eight Ways to Be A More Productive Leader at Your Truckstop

While no two days are ever exactly the same for truckstop and travel plaza operators, one thing that is consistent is there is never enough time to get everything done. To succeed, independent operators need to excel at the basics while constantly strategizing and innovating for the future. More

These Top Ten Monthly Metrics Will Result in Key Takeaways For Your Truckstop

There are many ratios, key performance indicators, metrics and comparisons that operators should be looking at every month. On the surface, many of these seem complex, but once you start using them, they no longer take on the appearance of being complex or difficult to measure. More

How to Promote a Truckstop Grand Opening or Reopening

Whether you’re opening a new business or holding a grand reopening, you’ll want to engage the public and the media. Use these seven tips to make the most of your event. More

Top 10 Daily Metrics to Check for Truckstop Operators

Whatever ratios, comparisons, and metrics you are going to look at, it is imperative you look at these regularly without fail. If they are daily metrics, then you view them and discuss the findings with members of the management/staff daily. The same applies to weekly and or monthly metrics you review. Items such as labor cost and certainly credit card fees really stand out as the higher numbers when looking at costs and retail and fuel sales really stand out as high numbers when looking at revenue. More

Space Age Travel Center Focuses on Ease and Convenience

Space Age Travel Center located off of Interstate 84 in Hermiston, Ore., sets itself apart by offering interesting merchandise, aggressive pricing, a variety of amenities and friendly employees. The mix works, and the location does over 50,000 diesel transactions and serves over 750,000 gas and c-store customers eachyear. More

Ten Ways to Get Customers to Come Inside From the Fuel Islands

To increase the likelihood that fueling customers will make the 100-foot trek into the main building from the gasoline islands, you need to be hitting on all cylinders when it comes to the fundamentals. Plus, try these additional 10 helpful hints to help increase the chances your gasoline customers will come in and buy. More

Ten Ways to Get Customers to Come Inside From the Fuel Islands

To increase the likelihood that fueling customers will make the 100-foot trek into the main building from the gasoline islands, you need to be hitting on all cylinders when it comes to the fundamentals. Plus, try these additional 10 helpful hints to help increase the chances your gasoline customers will come in and buy. More

Take Advantage of Growing Frozen Yogurt Sales

As truckstops and travel plazas undergo change, many are finding themselves with empty offices and under utilized t.v. rooms and video arcade rooms. There are a number of ways you can use that space, but have you noticed the explosion of frozen yogurt? Crafted fresh frozen yogurt shops are popping up as quickly as Starbucks once did. You see them everywhere. Some of the more popular ones are Menchies, Red Mango, Pink Berry, Yogurt Land, Orange Leaf, Sweet Frog and of course TCBY—an old standard which has been given a new breath of life thanks to the craze. The statistics back it up. Take a gander at some of these statics from a recent research paper from Mintel. For the 2011-2013 period, frozen yogurt saw a whopping 74 percent increase in sales, growing to $486 million in 2013 from $279 million in 2011. “The expanding array of snack options, as well as a lack of product innovation, contributed to this performance," said Beth Bloom a food and drink analyst at the consumer research firm Mintel. "In contrast, the frozen yogurt segment has benefitted from a perfect storm of factors, including the growing popularity of yogurt among U.S consumers, the growing acceptance of frozen yogurt as a snack, and a perception of a higher health profile that coincides with increased attention placed on better-for-you products." More

Take Advantage of Growing Frozen Yogurt Sales

As truckstops and travel plazas undergo change, many are finding themselves with empty offices and under utilized t.v. rooms and video arcade rooms. There are a number of ways you can use that space, but have you noticed the explosion of frozen yogurt? Crafted fresh frozen yogurt shops are popping up as quickly as Starbucks once did. You see them everywhere. Some of the more popular ones are Menchies, Red Mango, Pink Berry, Yogurt Land, Orange Leaf, Sweet Frog and of course TCBY—an old standard which has been given a new breath of life thanks to the craze. The statistics back it up. Take a gander at some of these statics from a recent research paper from Mintel. For the 2011-2013 period, frozen yogurt saw a whopping 74 percent increase in sales, growing to $486 million in 2013 from $279 million in 2011. “The expanding array of snack options, as well as a lack of product innovation, contributed to this performance," said Beth Bloom a food and drink analyst at the consumer research firm Mintel. "In contrast, the frozen yogurt segment has benefitted from a perfect storm of factors, including the growing popularity of yogurt among U.S consumers, the growing acceptance of frozen yogurt as a snack, and a perception of a higher health profile that coincides with increased attention placed on better-for-you products." More

How to Calculate the Breakeven Point on a Truckstop Promotion

In honor of Thanksgiving and all of those Black Friday sales, today we are going to talk about promotions. Do you ever wonder if a promotion you run is profitable? Ever wonder if a promotional opportunity being offered by a vendor is going to drive sales and/or profitability? Do you wonder if you can you sell enough at the reduced price to make up for lost retail sales of profit margin dollars? I receive a lot of questions from NATSO members on this issue. This fall I was asked during a travel plaza visit by a perplexed operator, "How do I know if I am doing the right thing when discounting an item for a promotion"? To help shed some light on this quandary, I thought it would be helpful if I put together a worksheet on how to calculate the breakeven point. We've create a downloadable worksheet with formulas to calculate the breakeven point on a promotion. More

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