Attracting Four-Wheel Diesel Drivers & Converting Them to Inside Sales

The traveling public can make up an essential part of truckstop and travel plazas' overall sales, and making the most of this customer segment means moving them off of the fuel islands and inside the store. Stop Watch sat down with those within the industry to learn more about how operators are tapping into four-wheel drivers to boost overall sales and provide the best customer service.

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