Editor's note: Darren Schulte, NATSO vice president of membership, frequently visits NATSO members to review their locations and offers impactful merchandising and operations improvements. Contact Schulte at firstname.lastname@example.org or (915) 526-5820 to learn more about the costs and details of this service.
Customers stopping in at Anew Travel Center in Cambridge, Nebraska, will never wander around wondering where they should go. The location does an excellent job communicating with customers with its signage, which presents a clear and clean message throughout the location.
Anew is invested in renewable fuels and offers biodiesel, flex fuel and E15 and has perfected the messaging surrounding the fuels. Customers know the location is invested in renewables and also understands what they are purchasing and where they can find it. Their pumps are very well identified.
That signage is especially helpful because Anew Travel Center serves several different types of customers, including RVers. They have a separated RV area, and if customers with big RVs pull in, they can easily fuel. (Learn more about Anew Travel Center's dedicated pump for Rv Traffic here.) The location is well groomed, well laid out, and offers easy access for cars and trucks. Heaven is this? It is part Cracker Barrel, part truckstop, part fast food stop and entirely entertaining.”
There are always a lot of the small things that make all of the difference at a truckstop or travel plaza, and Anew Travel Center does all of the little things well.
They have a beautiful building and it is incredibly clean, from the showers to the restrooms to the driver lounge, and they have a friendly staff.
Anew Travel Center offers a very consistent, clean and clear message, and everything about the site is done exceptionally well.
/// Did you know most weeks you can find me visiting a NATSO member truckstop location, spending three to four days, using my merchandising and operations expertise to help them grow their business? I periodically share about those great retailers I visit here on the blog. Read more Truckstop Travels here.
Photo Credit: Darren Schulte/NATSO
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