In today’s world, an online presence is critical. Consumers are online and they use the internet to find places to eat, shop and fuel. Whether they are searching from home or while on the go, customers and potential customers take to the web to find their next stop.
Google has reported that 97 percent of consumers search for local businesses online, and research from Google and Nielsen shows that 73 percent of mobile searches trigger additional action and more than half of purchase-related conversions—55 percent—occur within one hour of an initial mobile search.
“Your internet presence tells a story for you. If you’re not contributing to it, you’re letting other people write it for you,” said Taryn Brice-Rowland, director of technology at NATSO....