Fuels Industry Expert to Provide Forward-Looking Analysis of Diesel Markets at NATSO Connect

Thursday, November 1, 2018

NATSO announced today that John Eichberger, executive director at The Fuels Institute and noted Fuels Futurist, will provide a forward-looking analysis of diesel markets, as well as a deep-dive into issues surrounding diesel fuel quality and underground storage tank corrosion on Wednesday, Feb. 13, 2019, during NATSO Connect 2019. Eichberger also will share his research and analysis regarding the future of U.S. automobile markets, including a grounded, realistic look at the future of electric vehicles. The keynote is sponsored by Chevron Lubricants.

The session will include the first public presentation of The Fuels Institute's Fuel Quality Council research into diesel fuel standards and specifications. The Council includes 50 stakeholders – including NATSO and several NATSO members – that identified best practices for maintaining fuel quality throughout the supply chain and quantified the impact of diesel fuel quality on vehicle operations.

“It is the only collaborative industry effort trying to help identify the best path forward for improving the performance of diesel engines with diesel fuel,” Eichberger said.

During the session, Eichberger will provide greater context into the conversation surrounding electric vehicles. Eichberger also will discuss the The Fuels Institute's three reports titled "Tomorrow's Vehicles,” which provide an overview of vehicle sales and fuel consumption in the United States and Canada as well as a projection of heavy and medium-duty fleet sales through 2025. The Institute reported that while alternative fuel drivetrains will gain market share, traditional petroleum-powered internal combustion engines will continue to dominate.

“The headlines don’t tell the story,” Eichberger said. “You have to peel the onion. You have to go deeper,” he said, adding that it is easy for those within the fuel industry to get concerned when they see the headlines touting all-electric vehicles. “These things are all manipulated to get you to click, but it is a lot more nuanced than they want you to think.”

Eichberger also plans to address the fuel corrosion that some in the industry experienced when sulfur levels were reduced in diesel fuel.

David Fialkov, NATSO's vice president of government affairs, said the session will help operators with their short- and long-term planning. “We are thrilled to have John Eichberger share his insights into the fuel industry,” he said. “He has more than 20 years of experience, and the Fuels Institute’s research and industry collaboration provide concrete facts that help NATSO members prepare for the future.”

Several industry experts will share their knowledge during NATSO Connect 2019, Feb. 10-13, in Orlando, Florida. Hundreds of innovative, senior-level truckstop operators and industry partners will come together to gain new insights and uncover best practices. Learn more at www.natsoconnect.com 

Media Contact:
Tiffany Wlazlowski Neuman
Vice President, Public Affairs
Phone: (703) 739-8578
Email: twlazlowski@natso.com