NATSO Operational Exchange

Surround Yourself With Those Who Can Help You Grow A Leader During The Monthly NATSO Operational Exchange

The best leaders know they need to constantly expand and refine their skill sets. Successful leaders also know the power of tapping into the expertise of others.

Refine your skills and tap into the expertise of others during a NEW monthly member benefit—NATSO Operational Exchange. Open to all NATSO truckstop and travel plaza members, NATSO Operational Exchange is made up of scheduled monthly calls that provide a forum for operators to discuss operational questions and connect with peers on a single topic.

Limited to 15 operators, the calls will take place on the second Thursday of every month at 11:00 a.m. EDT, 10:00 a.m. CDT, 9:00 a.m. MDT and 8:00 a.m. PDT.

To Register:
The monthly calls are limited to 15 NATSO truckstop and travel plaza members. You can register online here or by emailing Once registered, you will receive the call-in information.


The Topics:
Each month the group will tackle a specific issue and there will also be a designated time period for operators to pose questions to their peers.

If you have an employee or operational issue, inevitably someone in the group has dealt with this and they can share what they have learned.

May 14
Topic: Vendor and Retailer Relationships
Plan to Discuss: What makes a vendor best? What are the key metrics between top vendors and you? What is your strategy to develop best-in-class relationships with your vendors?

June 11
Topic: Human Engagement
Plan to Discuss: How can we cash in on the professional truck driver customer we have now to get them more emotionally attached? How can you create a warm fuzzy feeling that prompts customers to provide word-of-mouth sales growth?

July 9
Topic: Loyalty Programs
Plan to Discuss: What system do you use? How do you administer the program? What can be redeemed?

August 13
Topic: Holiday Merchandising
Plan to Discuss: What is your plan to capitalize on holiday sales and additional traffic? What has worked well before and what has not worked?

September 10
Topic: Daily, Weekly, Monthly Checklist
Plan to Discuss: As a leader, how do you ensure you spend your time on the right things? Do you have a system for daily, weekly and monthly tasks?

October 8
Topic: Company Culture for the Frontline
Plan to Discuss: How do you make sure your frontline staff lives and breathes your culture? How do you as leaders constantly motivate and encourage them?

November 12
Topic: The New Status Quo: Managing Personal Impact 
Plan to Discuss: Do you handle change well? Are you flexible? Are you innovative? What is your tolerance for risk? Are you a manager or leader?

December 10
Topic: Best and Worst Idea
Plan to Discuss: Looking back at your year, what were your good, bad and ugly ideas?

Register today to tap into your peers’ expertise. You don’t have to be a 20-something or 30-something to participate. You can be any age as long as you have questions and advice to share. Questions? Contact the membership team at or (703) 549-2100. 

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