SUMMARY:Opportunities at Travel Centers to Grow Wallet Share Webinar
To help the nation’s truck stop and travel center operators better understand fleets, drivers, and their needs, NATSO Services asked hundreds of owner-operators, leased drivers, and company drivers how often they fuel, rest, and shop at travel centers during their work week, what brings them inside and their expectations around wait times, employee interaction, and food and loyalty preferences. This survey uncovered that opportunities abound at travel centers to grow wallet share. During this webinar, NATSO COO Christine Schoessler and Darren Schulte, NATSO's vice president, membership, will explore simple ways to capitalize on your customers' behaviors based on the survey. Listen and learn how to increase wallet share of existing customers, bring more buying customers inside and convert customer traffic into sales uncovered by Schoessler, Schulte, and a panel of travel centers. Learn more about the survey here.