Chip-and-Pin Cards Protect Retailers from Liability, Increase Customer Service

Chip-and-pin credit card technology is heading to the U.S. and while retailers aren’t required to comply, they can face liability issues beginning on Oct. 1, 2015 if they don’t. As of Oct. 1, 2017, liability will shift to fuel merchants at the pump. In most card present environments today, fraud is absorbed by the bank/issuer unless the merchant fails to meet POS acceptance requirements or fails to defend through the “chargeback process.” 

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First Data has offered NATSO readers acces to their recent EMV slides. See the slides by completing the form below.

Provided by First Data
First Data offers direct merchant services for NATSO members. There’s only one way to establish the NATSO-First Data merchant account, contact our dedicated service representative, Dan Hudson. If you haven’t gone through NATSO, your merchant account isn’t covered! You’ll benefit greatly with the lowest rates in the industry and unparalleled service. For more information and to get started, contact Dan Hudson at (703) 398-5831 or email