Great Ideas in Action at Donna's Travel Center

DonnasCocaNewlIA.jpgIn 2013, Donna’s Travel Center in Marysville, Washington, added a Coca-Cola Freestyle machine that allows customers to choose from more than 40 Coca-Cola products to create their own special drink.

This Great Idea allows Donna’s to capitalize on the growing trend of customization. Allowing customers to create their own unique products is becoming an expectation, especially for millennials.

Customization elevates customer loyalty and engagement—and this leads to word-of-mouth promotion to potentially untapped customers. 

Photo Credit: Amy Toner/NATSO

 

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This article originally ran in Stop Watch magazineStop Watch provides in-depth content to assist NATSO members in improving their travel plaza business operations.

The magazine is mailed to NATSO members bimonthly. If you are a member and not receiving Stop Watchsubmit a request to be added to the mailing list. Not a memberJoin today or submit a request to receive additional information.

Amy Toner's photo

Amy Toner

Toner markets NATSO products, services and meetings. She is the content editor of NATSO's core websites, Stop Watch magazine and Highway Business Matters biweekly articles. In addition, she provides creative services across all departments. Toner joined NATSO in 2006. Prior to joining the association, she served as director of membership services at an association for ambulatory surgery centers. Toner lives in Washington, D.C., with her husband and son. More
Source:
Stop Watch Magazine
Retailer Featured:
Donna’s Travel Plaza

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