What Is The Most Effective Award You’ve Given You Staff To Drive Sales?


“We buy our staff pizza or hand out $50.00 gift cards to reward them.”
- Nancy Vegetabile Stretch Truck Stop



“Well, this one time I had a not-for- profit organization call me and ask for a donation in exchange for a certificate package worth over $3,500 in free offers and buy-one-get-one-free offers. So next time whenever I walked inside the store and saw that the employee had done a good job of making sure that the store was clean, well kept and everything stocked up, I would go ahead and give them a gift certificate so that they feel their hard work is appreciated since that ultimately would translate into sales because only if your employees are happy that they will make sure that your customers are happy and vice-versa. I would also reward them if they recommended an item that we didn't carry but the customer requested we did.”
- Samir Shah, Warren Travel Plaza



“In order to sell more premium fuel, I reward my staff with a percentage of the total premium sales.”
Norman Lippmann, Kingtown Diesel, Inc. S.W.I.



This article originally ran in Stop Watch magazineStop Watch provides in-depth content to assist NATSO members in improving their travel plaza business operations.

The magazine is mailed to NATSO members bimonthly. If you are a member and not receiving Stop Watchsubmit a request to be added to the mailing list. Not a memberJoin today or submit a request to receive additional information.

Darren Schulte's photo

Darren Schulte

Darren Schulte serves as Vice President of Membership at NATSO. In this role, he directs recruitment, retention and customer service for truckstop and travel plaza members. He is also responsible for developing NATSO products and programs, particularly those relating to education, research and training for truckstop and travel plaza operators. Schulte also leads NATSO's Profitable Retail Review program. A Profitable Retail Review is a custom assessment of your truckstop, including recommendations for every aspect of your facility, from actionable ideas to improve revenue to tactical ways to improve your net operating costs. Schulte joined NATSO with nearly three decades of experience in truckstop and travel plaza operations and merchandising. Schulte has worked for: Love's Travel Stops and Country Stores, HESS Corporation, Petro Stopping Centers, and TSC Global/Barjan LLC.More
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