For centuries, people have used storytelling as a deeply human way of understanding abstract facts, figures and events. Taking the messages we want to convey and weaving them into narratives
makes them more meaningful and gives the listener a greater understanding of what we are trying to say.
During NATSO’s Day on the Hill event in Washington, D.C., in May, truckstop and travel plaza owners, operators and employees met with lawmakers to tell them the stories that will help bring our industry to life and increase their understanding of what we do...