How do you attract customers through curb appeal?

“The exit gate is our guests’ last impression of our travel plaza. To make it feel like their home away from home, we have brightly painted and decorated the interior walls, planted beautiful flowers and plants, and hung bird feeders outside the gatehouse. On his or her way out, every guest traveling with a dog is offered a complimentary dog treat.”
—Tristen Rust Griffith, Sacramento 49er Travel Plaza, Sacramento, Calif.

“We recently gave our location a face-lift, including new windows, lighting and paving. These improvements and word of mouth are all attracting people. We also added a lot of landscaping including many beautiful flowers. People want to come and try the buffet and also see the improvements on the inside of the travel center.”
—Teresa Fisk, White’s Travel Center LLC, Raphine, Va.

“We recently completed an 18-month renovation project at our facility, which includes a 65-foot lighthouse. This large attraction piece has a huge wow effect. It serves as a welcoming beacon to those drivers looking for a place of rest on the road and has even become a popular photo spot regularly appearing in photos on Facebook. We tell our employees that the lighthouse will show customers the way to our door, but it is you and your service that will show them the way back.”
—Ernie Brame, Kenly 95 Truckstop, Kenly, N.C.

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This article originally ran in Stop Watch magazineStop Watch provides in-depth content to assist NATSO members in improving their travel plaza business operations and provides context on trends and news affecting the industry.

The magazine is mailed to NATSO members bimonthly. If you are a member and not receiving Stop Watchsubmit a request to be added to the mailing list. Not a memberJoin today or submit a request to receive additional information.

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NATSO and the NATSO Foundation provide the most relevant, trusted and up-to-date news and trends affecting the truckstop and travel plaza industry.More
Source:
Stop Watch Magazine
Retailer Featured:
49er Travel PlazaKenly 95 TruckstopWhite's Travel Center LLC

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