Add Fidget Spinners to Your Truckstop

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Fidget spinners have taken the world by storm, and Cash Magic Truck Plaza and Casino, which operated 22 locations in Louisiana, is cashing in on the trend. The company originally put a box of 36 in each of its stores right on the checkout counter and sold out within a couple of days.

"Variety is the key," shared Herb Hargraves, director of fuel and retail operations for Cash Magic."

Cash Magic has had the greatest success by offering a wide variety of colors and designs. "The people that are purchasing them are trying to purchase as many different colors as possible," Hargraves said, adding that he's seen parents buying them for their kids and kids buying them for themselves. "The feedback I'm getting from the managers is very specific."

After hearing requests for glow-in-the-dark and emoji’s, locations added those. “The glow-in-the-dark ones sell well and the camouflage ones sell well here in Louisiana,” Hargraves said, adding that fun food designs are selling well as are aluminum alloy fidget spinners. 

Photo credit: Herb Hargraves

Amy Toner's photo

Amy Toner

Toner markets NATSO products, services and meetings. She is the content editor of NATSO's core websites, Stop Watch magazine and Highway Business Matters biweekly articles. In addition, she provides creative services across all departments. Toner joined NATSO in 2006. Prior to joining the association, she served as director of membership services at an association for ambulatory surgery centers. Toner lives in Washington, D.C., with her husband and son. More
Source:
Stop Watch Magazine
Retailer Featured:
Cash Magic Truck Plazas and Casinos

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