Any time is a great time to show your appreciation to your customers, but Thanksgiving makes a naturally perfect occasion to tell them Thanks.
Why not make November Customer Appreciation Month?
This could entail a special loyalty card, a “come-back” offer, a discount on specific items or a “Happy Hour” special (See last month’s articles for more general promotion tips here).
Another great idea for holiday customer appreciation could be a “Thank You Thursday” promotion, either during just November or throughout the extended season. Any general promotion format could be used, perhaps something like, “Free Coffee every Thursday for Loyalty Card Holders” or “Free Refills every Thursday”.
Whatever the offer, make sure to emphasize the YOU in “thank you” to let your customers know they are the best.
After all, according to Advertising Expert Paul Suggett on about.com, “YOU” is the most powerful word in advertising.
/// S&D Coffee & Tea, in continuous operation since 1927, serves over 90,000 customers through national distribution and direct store delivery. Operators can learn more about the innovative beverage solutions that S&D Coffee & Tea offers by visiting the company website at www.sdcoffeetea.com or by contacting Jim Edmonson at edmonsonj@sndcoffee.com.
The opinions and advice given by guest contributors are not necessarily those of NATSO Inc. The posts should not be considered legal advice. Qualified professionals should be sought regarding advice and questions specific to your circumstances.
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