Boost Sales, Build a Brand and Grow Traffic with a Remodel

About two years ago Mike Sibley, president of LaPlace Travel Center, had to remodel the Huddle House restaurant at his location as part of his contract. Following the restaurant renovation, the location saw a 15 to 20 percent sustained increase in sales, which made him realize what a worthwhile investment a remodel or renovation can be.
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About two years ago Mike Sibley, president of LaPlace Travel Center, had to remodel the Huddle House restaurant at his location as part of his contract. Following the restaurant renovation, the location saw a 15 to 20 percent sustained increase in sales, which made him realize what a worthwhile investment a remodel or renovation can be.

Sibley continued investing in the property, replacing the fuel dispensers on the location’s 27 fueling lanes. “They were getting old and I was having continuous maintenance issues and we needed to be able to accept the new chip at the pumps,” he said.

Sibley installed 10 double-sided gasoline dispensers and seven highflow double-sided diesel dispensers that have DEF nozzles incorporated into them. “Before that we had a separate DEF pump at one island,” Sibley said, adding that DEF sales have increased significantly...

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