Boost Sales, Build a Brand and Grow Traffic with a Remodel

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About two years ago Mike Sibley, president of LaPlace Travel Center, had to remodel the Huddle House restaurant at his location as part of his contract. Following the restaurant renovation, the location saw a 15 to 20 percent sustained increase in sales, which made him realize what a worthwhile investment a remodel or renovation can be.

Sibley continued investing in the property, replacing the fuel dispensers on the location’s 27 fueling lanes. “They were getting old and I was having continuous maintenance issues and we needed to be able to accept the new chip at the pumps,” he said.

Sibley installed 10 double-sided gasoline dispensers and seven highflow double-sided diesel dispensers that have DEF nozzles incorporated into them. “Before that we had a separate DEF pump at one island,” Sibley said, adding that DEF sales have increased significantly...

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Mindy Long's photo

Before launching a full-time freelance career, Long edited NATSO's Stop Watch magazine. Prior to that Long worked as a staff reporter for Transport Topics, a weekly trade newspaper, covering freight transportation, fuel and environmental issues. In addition to covering the transportation sector, Long has written, reported and edited for a variety of media outlets. She was the Washington correspondent for WCAX-TV (CBS) in Burlington, Vt., a criminal court reporter in Chicago and a freelance copy editor for Kiplinger’s Personal Finance magazine in Washington D.C. Long hold a master’s degree from Northwestern University’s Medill School of Journalism in Evanston, Ill., and a bachelor’s degree in Communications from Westminster College in Salt Lake City.More
Source:
Stop Watch Magazine
Supplier Focus:
Paragon Solutions
Retailer Featured:
Hat Six Travel PlazaLaPlace Travel Center

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