Learn How to Open the Throttle and Dominate Your Marketplace at The NATSO Show


Preparing for the future means focusing on innovation, uncovering industry trends and building a known and reliable brand.

This year at The NATSO Show, Ken Schmidt, Former Director of Communications Strategy for Harley-Davidson Motor Co., is one of five keynote presenters slated to address these themes while sharing insights to help truckstop and travel plaza operators improve their operations. 

In his role at Harley Davidson, Schmidt played an active role in one of the most celebrated turnarounds in corporate history. He has toured the world on two wheels, met with presidents and royalty and appeared numerous times on network news. He is widely known as one of the business world’s most outspoken and provocative thought leaders.

During his keynote address, he will share stories and insights on the road to building a fanatically vocal customer base, creating a passionately loyal corporate culture and developing leaders who inspire and motivate. 

Schmidt's keynote presentation is sponsored by KSG Distributing Inc.

Amy Toner's photo

Amy Toner

Toner markets NATSO products, services and meetings. She is the content editor of NATSO's core websites, Stop Watch magazine and Highway Business Matters biweekly articles. In addition, she provides creative services across all departments. Toner joined NATSO in 2006. Prior to joining the association, she served as director of membership services at an association for ambulatory surgery centers. Toner lives in Washington, D.C., with her husband and son. More
NATSO News Weekly (NNW)

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