Marketing & Retail

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E-Commerce Creates Challenges, Opportunities for Truckstops and Travel Plazas

February 11, 2018

E-Commerce Creates Challenges, Opportunities for Truckstops and Travel Plazas

E-commerce is a $300 billion industry disrupting the face of retail and continues to grow within the United States. During NATSO Connect, Ken Cassar, a principal analyst at Slice Intelligence, told attendees that online sales are impacting their businesses, but there are ways truckstop and travel plaza operators can tap into the trend to offer convenience to their customers.

NATSO Connect Digs Into Trends Shaping the Future of the Industry

February 10, 2018

NATSO Connect Digs Into Trends Shaping the Future of the Industry

E-commerce, the driver shortage and shifts in consumer demands are changing the operating environment for truckstops and travel plazas and shaking up the retail industry. During the kickoff keynote address at NATSO Connect, four executives addressed the latest trends disrupting the industry, ranging from the trucking industry’s length of haul to the number of consumer trips to the store, giving operators insights to help prepare for the future.

Start Now to Create a Promotion Calendar for Your Truckstop for 2018 [Infographic]

November 1, 2017

Start Now to Create a Promotion Calendar for Your Truckstop for 2018 [Infographic]

Seasonal promotions can be a great way to create a theme that can draw attention to products, boost sales and make customers feel good. Operators can create a seasonal promotional calendar now to bring excitement and fun to their locations throughout 2018.

The Key to Truckstop Retail Success: Experience Matters

November 1, 2017

The Key to Truckstop Retail Success: Experience Matters

Great truckstop operators know that no shortcuts exist to retail success. The closest failsafe is to know your truckstop and then build a customer experience using what you know. The best way to do that is to know and engage your customers, crunch the numbers and use your data, and curate an experience.

7 Ways to Know Your Truckstop Customers [Infographic]

September 1, 2017

7 Ways to Know Your Truckstop Customers [Infographic]

“There is nothing wrong with just standing in the store and observing during different shifts. It is unbelievable how much information you can glean for 20 minutes, three times a day different days of the week.” — Darren Schulte, NATSO’s vice president of membership.

Drugstores Are Offering Increased Competition to Truckstops

September 1, 2017

Drugstores Are Offering Increased Competition to Truckstops

More and more businesses are expanding their services and creeping into territory that was once served primarily by the truckstop and travel plaza industry. Throughout the year, Stop Watch is examining specific groups that are entering this space, including dealerships, carriers’ distribution centers and turnpikes, how they’re changing and what NATSO members need to know about the category. Visit www.natso.com/increasedcompetition to see all the articles.

10 Ways to Increase Food & Beverage Sales

August 5, 2017

10 Ways to Increase Food & Beverage Sales

Drivers are becoming more pressed for time, and many may never leave the fuel counter. Offering grab-and-go items, such as chicken or pizza, could give drivers convenient options while also increasing the location’s sales.

Manage Unproductive Inventory at Your Truckstop [Infographic]

July 1, 2017

Manage Unproductive Inventory at Your Truckstop [Infographic]

Inevitably some products within your inventory are going to move faster than others, but rather than letting items grow cobwebs, there are steps you can take to limit the impact unproductive inventory has on your bottom line.

A Destination Spot for the Professional Truck Driver and the Local Community in Columbia, South Carolina

June 30, 2017

A Destination Spot for the Professional Truck Driver and the Local Community in Columbia, South Carolina

This spring, TravelCenters of America (TA) opened a new Petro Stopping Center in Columbia, South Carolina. The 42,000-square-foot facility has eight diesel lanes, parking for 134 trucks, 10 showers, a CAT Scale, a Minute Mart convenience store, a very large game center, a t.v./movie room and a workout room.

Increase Sales at Your Truckstop with Top-Selling Items

June 30, 2017

Increase Sales at Your Truckstop with Top-Selling Items

Stocking the shelves with top-selling items can keep customers coming back and increase profits.

Increased Competition: Battling Big Box Retailers

June 30, 2017

Increased Competition: Battling Big Box Retailers

Big box stores are working to create greater convenience for shoppers and finding ways to get shoppers to buy something they didn’t traditionally buy at the location.

Top Highlights of NATSO’s July Food and Fuel Tour in Chicago

June 14, 2017

Top Highlights of NATSO’s July Food and Fuel Tour in Chicago

Food and fuel are two of the most important offerings at a truckstop or travel plaza, and the NATSO Foundation has handcrafted a customized Food and Fuel Study Tour to give operators a behind-the-scenes look into a biodiesel plant, two successful travel plaza locations offering biodiesel and some of the hottest foodservice locations in Chicago.

DAS 2017 Travel Center Show Showcases New Products and Trends

June 5, 2017

DAS 2017 Travel Center Show Showcases New Products and Trends

New products, informative seminars and innovation were all part of the 2017 Travel Center Show hosted by NATSO Chairman’s Circle Member DAS Companies Inc., a full-service marketing and supply chain portfolio company. NATSO was represented at the show with a booth hosted by Kimberly Roberts, manager of travel plaza member services.

New! NATSO Best Practices in Truckstop Merchandising Videos

April 30, 2017

New! NATSO Best Practices in Truckstop Merchandising Videos

NATSO has added a new video series on NATSO’s blog called Best Practices in Truckstop Merchandising!

The Value of Retention

March 1, 2017

The Value of Retention

Customer retention is a valuable loyalty aspect. From developing your customer database to accessing easy to use and read reports, Points to Partners (P2P) can provide a Loyalty Program that meets these needs.

The Importance of an Average Ticket at Your Truckstop [Infographic]

March 1, 2017

The Importance of an Average Ticket at Your Truckstop [Infographic]

Converting customers into purchasing customers and growing the average tickets has a direct impact on the bottom line.

Improve Your Truckstop's Net Operating Cost By Increasing Sales

January 1, 2017

Improve Your Truckstop's Net Operating Cost By Increasing Sales

For truckstop and travel plaza operators, net operating cost provides insight into their locations’ profitability, efficiency and success, which explains why operators are constantly looking to improve their net operating cost.

Rebranding Success on Hat Six Travel Center

January 1, 2017

Rebranding Success on Hat Six Travel Center

Hat Six Travel Center, based in Evansville, Wyoming, has embraced the local flair, capitalized on convenience and identified three distinct customer bases, which is boosting sales and driving loyalty.

NATSO Foundation Launches Park My Truck Mobile App

January 1, 2017

NATSO Foundation Launches Park My Truck Mobile App

On Oct. 3, the NATSO Foundation launched the mobile app Park My Truck, a new highway safety initiative to help professional drivers find available truck parking.

Truckstop Travels

January 1, 2017

Truckstop Travels

Darren Schulte, NATSO vice president of membership, frequently visits NATSO members to review their locations and offers impactful merchandising and operational improvements. He periodically shares stories about the great retailers he visits on the blog. Here is snap shot of just a few.

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