Business Intelligence

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  • Third Wave of Coffee: Coffee Is A Culinary Experience

    The craft coffee crave is a revolutionary trend similar in style to craft beers. Here’s a tip to help you catch a ride on what is being referred to as “the third wave” of coffee.

  • Coffee Trends: Sustainability

    Customers have a broadened taste preference and increasing awareness of sustainability, organic coffees and origin stories.

  • Coffee Trends: Technology

    Mobile technology, used alone or in conjunction with social media, is a critical tool for targeted traffic growth.

  • Coffee Trends: Health and Snacking

    A universal push towards healthful offerings is balanced with a continued craving for “creamy, high-fat, tasty goodness” as an indulgent treat.

  • Coffee Trends: Flavors

    The top five coffee flavors in foodservice with the highest menu penetration remain a display of traditional favorites.

  • Keeping an Eye on Tomorrow's Truckstop Competition

    Every truckstop and travel plaza owner and operator knows that competition is everywhere, but what they may not realize is where the competition of the future will come from. From grocery stores and restaurants with fuel pumps to home improvement stores and pharmacies with grab-and- go food offerings, change is underway.

  • Coffee Holiday Promotions: New for New Year

    Help make both your and your customers’ New Year start successfully with a new product, new offering or new promotion.

  • Coffee Holiday Promotions: Customer Appreciation

    Any time is a great time to show your appreciation to your customers, but Thanksgiving makes a naturally perfect occasion to tell them Thanks.

  • Coffee Holiday Promotions: Giving Season

    The holiday season is the perfect time to give back to your customers and the community. Spread the good cheer to create a winning situation for everyone! Consider partnering with a well-known charity close to your own heart, perhaps offering a percent of all hot beverage sales donated to United Way, Red Cross or the American Heart Association.

  • Coffee Holiday Promotions: Products

    The holidays are a veritable feast for many consumers, from indulgent treats and classic family traditions to modern alternative twists. Help your customers celebrate with new flavors of existing products and exclusive holiday-only offerings.

  • Coffee Promotions: Social Media

    Text, tweet, post, blog! Social media is an inexpensive, flexible and easily traceable way to expand awareness and target the modern consumer. Most travelers today are equipped with laptops and minis and tablets and phones, and the growing millennial market is technically savvy and ever-connected.

  • Coffee Promotions: Discount, or FREE?

    When deciding whether to use an offer with a free giveaway versus one with a discount, the key is to closely define your goal. Free promotions are ideal for driving traffic, which can increase overall sales volume, and for enticing trials of new or unusual products. “Free” will often also generate excitement and buzz, acting to increase awareness as the word spreads. Giveaway items can also be used for the purpose of cementing customer loyalty to secure future business.

  • Coffee Promotions: Double Headers

    BOGO (or “buy-one-get-one”) is a proven tactic to increase traffic and can also introduce new users when customers share with a friend. A snack combo, such as strategically pairing a refreshing beverage with a tasty treat, can be used to increase movement of a specific product.

  • Coffee Promotions: Loyalty

    Club or member cards are still one of the most popular and efficient promotion mechanisms in the market today.

  • Hot Coffee Trends & Attitudes

    Two-thirds of consumers agree that coffee helps them to improve their mental focus and helps them get things done.

  • Why Is Hot Coffee Consumed?

    Top consumer need states, what motivates consumers to purchase, include personal loyalty, price sensitivity and as a treat. Of these top three, price was the only one to grow in importance from 2012 to 2013.

  • Where Is Hot Coffee Consumed?

    Both the Northeast and South regions are heavy coffee consumers, with approximately 30% of the servings share each. The Central and West regions hold about 20% market share each.

  • Who Drinks Hot Coffee?

    United States is the largest coffee market in the world with 110 million adult Americans consuming brewed coffee. This equates to 46% of Americans drinking brewed coffee each day.

  • Iced Coffee Trending

    Flavored iced coffee is rated most appealing and consumed most often, far ahead of regular iced coffee, 66% as compared to 28%.

  • Why Is Iced Coffee Consumed?

    While iced tea is most often ordered with a meal, iced coffee serves most frequently as a stand-alone beverage. Overall, iced coffee is purchased 59% of the time without food and at snacking occasion even more often at 83%(1).

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