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TimeMaxx Meets Families’ Needs

Posted in: Truckstop Travels

Editor's note: Darren Schulte, NATSO vice president of membership, frequently visits NATSO members to review their locations and offers impactful merchandising and operations improvements. Contact Schulte at or (915) 526-5820 to learn more about the costs and details of this service.

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At TimeMaxx in Baytown, Texas, travelers with children will feel at home. The location is clean and well-lit and has a great mix of products and food that appeal to families as well as solo travelers. 

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TimeMaxx makes itself memorable with a large M&M display that allows customers to create their own unique blend of colors. Customers can’t find that just anywhere, which makes it a draw. 


The youngest shoppers will also like the location’s selection of toys. 

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The signage and colors used in each section of the store help create the atmosphere and enrich the offerings. The rainbow of slushies against a colorful backdrop is upbeat and vibrant while the warm browns in the coffee bar invoke a rich feel.  

TimeMaxx-Good Signage.jpg

Everything within the location is well labeled and the signage is visible throughout the store, making it easy for customers to navigate. They can easily spot soda fountains, food offerings and the restrooms. That not only helps those that are in a rush, but also provides a sense of comfort for those who are stopping for the first time. It can also boost sales by letting customers know exactly what is available. 

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The signage for each section is unique, but it all works together to add to the ambiance. 


/// Did you know most weeks you can find me visiting a NATSO member truckstop location, spending three to four days, using my merchandising and operations expertise to help them grow their business? I periodically share about those great retailers I visit here on the blog. Read more Truckstop Travels here.   

Photo Credit: Darren Schulte/NATSO

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About the Author

Darren Schulte

Darren Schulte

Darren Schulte serves as Vice President of Membership at NATSO. In this role, he directs recruitment, retention and customer service for truckstop and travel plaza members. He is also responsible for developing NATSO products and programs, particularly those relating to education, research and training for truckstop and travel plaza operators.

Schulte also leads NATSO's Profitable Retail Review program. A Profitable Retail Review is a custom assessment of your truckstop, including recommendations for every aspect of your facility, from actionable ideas to improve revenue to tactical ways to improve your net operating costs. Learn about NATSO's Profitable Retail Review program here.

Schulte joined NATSO with nearly three decades of experience in truckstop and travel plaza operations and merchandising. Schulte has worked for: 

  • Love's Travel Stops and Country Stores,
  • HESS Corporation, 
  • Petro Stopping Centers, and
  • TSC Global/Barjan LLC.