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Take a Virtual Tour of Clark Oil

Posted in: Truckstop Travels

Editor's note: Darren Schulte, NATSO vice president of membership, frequently visits NATSO members to review their locations and offers impactful merchandising and operations improvements. Contact Schulte at or (915) 526-5820 to learn more about the costs and details of this service.

Clark Oil Sign-PickupTruck FuelingJI.jpg

Clark Oil is an excellent example of an operator running a successful location. Clark Oil has its roots in the convenience store industry, so it is no surprise that they focus on speed and can move people in and out of the truckstop quickly.

Clark Oil Drinks & Packaged Meats CoolersJI.jpg

Their cooler performance is critical to them. They have a nice design, a good selection of products and great signage. They are innovative in the candy and cooler sets because they have to be.

Clark Oil Beer CoolersJI.jpg

Cigarettes and beer are also really important to them, which goes back to their c-store history. They’ll also be more likely to adopt new and innovate products, such as cannabidiol gummies, before other locations. The c-store market is ultra-competitive, which forces the c-store operators to be focused in these areas. 

Clark Oil-Krispy Kreme-Roller Grill-Grag-N-Go FoodJI.jpg

They have several food offerings, including Hunt Bros. Pizza, Churches Chicken and a Huddle House. They compliment these options with grab-and-go foods, a roller grill, Krispy Kreme Donuts and local favorites, such as boiled peanuts. 

Join me on a virtual tour:

Clark Oil-Truck Pulling into Fuel LaneJI.jpg

Clark Oil Trucks FuelingJI.jpg

Clark Oil-Cars & Pickups FuelingJI.jpg

Clark Oil-Signage in Front WindowJI.jpg

Clark Oil-Salty Snacks-Candy-DrinksJI.jpg

Clark Oil-Candy-Beer Coolers in BackgroundJI.jpg

Clark Oil-Truck Supplies-Freal Milkshakes BarJI.jpg

Clark Oil Coffee-Fountain DrinksJI.jpg

Clark Oil Inside of Store-Grag-N-Go ItemsJI.jpg

/// Did you know most weeks can find Darren Schulte, NATSO's Vice President of Membership, visiting a NATSO member truckstop location, spending three to four days, using his merchandising and operations expertise to help them grow their business? Learn about NATSO’s Travel Center Profit Toolbox here.


Photos Credit: Darren Schulte/NATSO

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About the Author

Darren Schulte

Darren Schulte

Darren Schulte serves as Vice President of Membership at NATSO. In this role, he directs recruitment, retention and customer service for truckstop and travel plaza members. He is also responsible for developing NATSO products and programs, particularly those relating to education, research and training for truckstop and travel plaza operators.

Schulte also leads NATSO's Profitable Retail Review program. A Profitable Retail Review is a custom assessment of your truckstop, including recommendations for every aspect of your facility, from actionable ideas to improve revenue to tactical ways to improve your net operating costs. Learn about NATSO's Profitable Retail Review program here.

Schulte joined NATSO with nearly three decades of experience in truckstop and travel plaza operations and merchandising. Schulte has worked for: 

  • Love's Travel Stops and Country Stores,
  • HESS Corporation, 
  • Petro Stopping Centers, and
  • TSC Global/Barjan LLC.