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See How Yesway’s Wes-T-Go Shines

Posted in: Truckstop Travels

Editor's note: Darren Schulte, NATSO vice president of membership, frequently visits NATSO members to review their locations and offers impactful merchandising and operations improvements. Contact Schulte at dschulte@natso.com or (915) 526-5820 to learn more about the costs and details of this service.

On one of my recent trips, I stopped at Yesway’s Wes-T-Go Travel Center in Tye, TX. It is another great NATSO member location that has a lot to see. Take a look at their great signage, eclectic mix of gift items and the overall clean, welcoming location.

Wes-T-Go Tye, TX Salty Snacks2JI.jpg

Wes-T-Go Tye, TX Dolls & CrossesJI.jpg

Wes-T-Go Tye, TX Cold Drinks-Made in Texas Art PhotographyJI.jpg

Wes-T-Go Tye, TX Wall Art Above CoolerJI.jpg

 

Wes-T-Go Tye, TX Montana Silversmiths Jewelry CaseJI.jpg

Wes-T-Go Tye, TX Travel Center Outside of BldgJI.jpg

/// Did you know most weeks can find Darren Schulte, NATSO's Vice President of Membership, visiting a NATSO member truckstop location, spending three to four days, using his merchandising and operations expertise to help them grow their business? Learn about NATSO’s Profitable Retail Review program here.

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 Photos Credit: NATSO/Darren Schulte

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About the Author

Darren Schulte

Darren Schulte

Darren Schulte serves as Vice President of Membership at NATSO. In this role, he directs recruitment, retention and customer service for truckstop and travel plaza members. He is also responsible for developing NATSO products and programs, particularly those relating to education, research and training for truckstop and travel plaza operators.

Schulte also leads NATSO's Profitable Retail Review program. A Profitable Retail Review is a custom assessment of your truckstop, including recommendations for every aspect of your facility, from actionable ideas to improve revenue to tactical ways to improve your net operating costs. Learn about NATSO's Profitable Retail Review program here.

Schulte joined NATSO with nearly three decades of experience in truckstop and travel plaza operations and merchandising. Schulte has worked for: 

  • Love's Travel Stops and Country Stores,
  • HESS Corporation, 
  • Petro Stopping Centers, and
  • TSC Global/Barjan LLC.