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See How Sunrise Pilot Travel Center #880 Meets its Customers’ Needs

Editor's note: Darren Schulte, NATSO vice president of membership, frequently visits NATSO members to review their locations and offers impactful merchandising and operations improvements. Contact Schulte at dschulte@natso.com or (915) 526-5820 to learn more about the costs and details of this service.

Sunrise Pilot Travel Center #880 in Port Jervis, New Jersey, which is owned by the Awad Family Corp., is another example of the great things NATSO members are doing.

The location features a Subway and Dunkin Donuts along with seating for those that want to dine in. There is a well-stocked trucker supply and a nice selection of snacks and beverages. Everything is well marked, and the signage helps customers find what they’re looking for quickly.

I will let the pictures, which were provided by DAS, tell the story of this beautiful location. 

Sunrise, Pilot Travel Center #880-Subway1JI.jpg

Sunrise, Pilot Travel Center #880-SubwayWallMuralJI.jpg

Sunrise, Pilot Travel Center #880-SubwaySeatingJI.jpg

Sunrise, Pilot Travel Center #880-DunkinDonuts&FuelDeskJI.jpg

Sunrise, Pilot Travel Center #880-TruckCenter3JI.jpg

Sunrise, Pilot Travel Center #880-TruckCenter with customersJI.jpg

Sunrise, Pilot Travel Center #880-TruckCenter1JI.jpg

Sunrise, Pilot Travel Center #880-TruckCenter4JI.jpg

Sunrise, Pilot Travel Center #880-DieselAdditivesJI.jpg

Sunrise, Pilot Travel Center #880-TruckSuppliedinCaseJI.jpg

Sunrise, Pilot Travel Center #880-SnacksJI.jpg

Sunrise, Pilot Travel Center #880-FuelDeskCustomesStaffJI.jpg

/// Did you know most weeks can find Darren Schulte, NATSO's Vice President of Membership, visiting a NATSO member truckstop location, spending three to four days, using his merchandising and operations expertise to help them grow their business? Learn about NATSO’s Profitable Retail Review program here.

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Photos Credit: DAS

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About the Author

Darren Schulte

Darren Schulte

Darren Schulte serves as Vice President of Membership at NATSO. In this role, he directs recruitment, retention and customer service for truckstop and travel plaza members. He is also responsible for developing NATSO products and programs, particularly those relating to education, research and training for truckstop and travel plaza operators.

Schulte also leads NATSO's Profitable Retail Review program. A Profitable Retail Review is a custom assessment of your truckstop, including recommendations for every aspect of your facility, from actionable ideas to improve revenue to tactical ways to improve your net operating costs. Learn about NATSO's Profitable Retail Review program here.

Schulte joined NATSO with nearly three decades of experience in truckstop and travel plaza operations and merchandising. Schulte has worked for: 

  • Love's Travel Stops and Country Stores,
  • HESS Corporation, 
  • Petro Stopping Centers, and
  • TSC Global/Barjan LLC.