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NATSO Blog: April 2019

Join Me Abroad to Take in New Great Ideas and the Latest Innovations

Posted in: Truckstop Business, Leadership & Strategy

I am a strong advocate for learning all we can from those around us, and I would love for NATSO members to join me in June at the NACS Convenience Summit Europe.

Along with retailers from around the world, I’ll be working my way through London and Amsterdam and will gather ideas and trends to share with truckstop and travel plaza operators when I return.

The tours, which are led by convenience industry experts, are designed to provide a closer look into retail operations and solutions and a deep dive into discussion-based learning.

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4 Best Practices for Long-Term Truckstop Hiring Success

Posted in: Truckstop Business, Human Resources

Truckstops and travel plaza facilities create unique challenges for those who manage them. Unlike many businesses, most truckstops and travel plazas are open 24 hours a day, seven days a week, and managers must work hard to keep the facility adequately staffed at all times.

A location’s team players are the first and last line of contact for customers in a truckstop and travel plaza, so hiring and training the right team players can significantly affect the profitability of the business. With proper orientation and training, operators can ensure from the very beginning that their team players will succeed.

Here are four tips for long-term hiring success.

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How to Use Billboards to Drive Your Travel Center's Profits Up

Posted in: Truckstop Business, Marketing & Retail

Next time you drive down the Interstate to your facility, look at your signage from the point-of-view of a customer who is visiting for the very first time. Signage is a crucial piece of your business as it serves as an invitation for a customer to stop into your site versus your competitors’ sites!

Interstate billboards give you exposure to large numbers of travelers every day and night. I believe that this is one of the most effective forms of advertising.

Billboard Pricing and ROI
Billboards range in price. Small non-illuminated units may cost $150 to $350 per month. Large illuminated billboards can range from $1,500 to $4,000 per month or more depending on traffic counts and several other factors such as the number of units available in the market, demand for those units and if it is a left- or right-hand read...

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3 Tips to Help You Find the Right Biodiesel Blend

Posted in: Fuel and Trucking, Biodiesel

Warmer temps are right around the corner.

And that’s the time of year many travel plazas, truck stops and fleets start thinking about the amount of biodiesel that’s blended into their petroleum diesel.

It’s one of the most common questions biodiesel producers and suppliers are asked: What’s the right blend for me?

It’s an important question, and below I offer three tips to help you answer it.

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