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NATSO Blog: January 2019

Adding Biodiesel to Your Truckstop is an Easy, Proven Revenue Driver

Posted in: Fuel and Trucking, Biodiesel

It’s common for those of us in the biodiesel business to get questions from truckstop operators about whether offering our fuel requires expensive infrastructure changes, like new tanks, piping and more. Fortunately for everyone, the answer is no.

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NATSO Connect Coca Cola Presentation Shares Signage & Product Positioning Ideas to Boost Beverage Sales

Posted in: Truckstop Business

Those within the truckstop and travel plaza industry know that beverages and the cold vault make up a significant portion of travel plaza and truckstop sales, and research from Coca-Cola shows that beverages are often the catalyst for a stop in the first place.

“Beverages are the No. 1 reason for a trip to the store and account for more than one in four trips,” said J.T. McMahan, senior sales manager for Coca-Cola. McMahan made the remarks while sharing the latest innovate research from the beverage powerhouse during a presentation at NATSO Connect 2018.

However, 74 percent of gas customers leave without buying anything, which makes it important to find ways to capture their attention.

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NATSO Staff Share Product Mix Tips at AMBEST

Posted in: Truckstop Business, Marketing & Retail

Stocking the right product mix is central to not only meeting customers’ needs but also growing sales. NATSO has created a Product Mix To-Go Toolkit to help truckstop and travel plaza operators identify the right products for their locations.

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Maximize Your Vendor Relationships and Product Sales with These Three Tips from NATSO Connect

Posted in: Truckstop Business, Marketing & Retail

Vendors are valuable partners can help truckstop and travel plaza operators learn more about industry trends, category performance and promotional plans. During NATSO Connect 2018’s Good-to-Great Workshop, Darren Schulte, NATSO’s vice president of membership, shared several ways operators can get the most out of their vendor relationships.

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Four Ways to Improve Employee Retention Shared During NATSO Connect

Posted in: Truckstop Business, Human Resources

Retaining top employees not only improves customer service and overall morale, it can save money, too. It costs about $4,000 every time an employee walks out the door, with employers having to pay to recruit new hires, fill the spot and train new employees.

“If you keep your employee, you keep your money,” said Heather Meade, a consultant with Ernst & Young and a leader of NATSO’s HR Share Group. Meade and Ernst & Young’s Tara Bradshaw spoke during NATSO Connect 2018 and shared several concrete ideas for retaining top talent.

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