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NATSO Blog: July 2018

6 More Tips to Better Serve RV Customers at Your Truckstop

Posted in: Truckstop Business, Marketing & Retail

After a NATSO member asked me how she could drive more RV traffic to her travel center, I sat down with a friend who has spent the better part of four years and accumulated more than 100,000 miles traveling the country in a diesel-powered pickup towing a 30-foot travel trailer to learn more about his life on the road.

He shared his experiences and made some recommendations for how truckstops and travel plazas could better serve RVers.

He had a lot of great stuff to share! Here are seven more recommendations on how to attract and serve RV traffic.

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A Quick Look at Another Canadian Travel Center Location

Posted in: Truckstop Travels

After stopping at PetroCanada during my time up north, I was also able to visit Husky Energy’s location in Golden BC. This particular location is operated by the husband-and-wife team of Denise and Ken Scott.

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Trends Watch: What Declining Gas Consumption Means for Your Truckstop

Posted in: Fuel and Trucking, Biodiesel

Where do you see your fuel operations heading in 10 years, 20 years — how about 32 years? That may seem like a long way out, but with the ever-changing transportation sector, forward-thinking truck stops and travel plazas are looking that far ahead now.

And what they’re finding is the future of gasoline is uncertain. That may be putting it nicely. The U.S. Energy Information Administration (EIA) projects that motor gasoline consumption will decrease 31 percent between 2017 and 2050. Why? The main culprit is increasing fuel economy standards.

So how should you react? Think of it this way: What would a 31 percent drop in gasoline sales mean for your business? Also, what would it mean for your in-store sales if traffic at your pumps dropped significantly?

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8 Tips to Better Serve RV Customers at Your Truckstop

Posted in: Truckstop Business, Marketing & Retail

A member recently asked me how she could drive more RV traffic to her travel center. RVs are a growing market and an often untapped customer base for travel plaza operators.

Whether we’re talking about those who take out their motorhomes and travel trailers on the weekends, the surprising number who use them to live on the road seasonally or full-time, these customers seek many of the same amenities you’re already offering to professional over-the-road drivers. If RVers aren’t on your radar, they should be.

I recently sat down with a friend who has spent the better part of four years and accumulated more than 100,000 miles traveling the country in a diesel-powered pickup towing a 30-foot travel trailer to learn more about his life on the road. He shared his experiences and made some recommendations for how truckstops and travel plazas could better serve RVers.

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Take a Trip up North to a PetroCanada Travel Center

Posted in: Truckstop Business, Truckstop Travels

Sometimes it is fun to see what our neighbors to the north are doing. Earlier this year I was able to visit a PetroCanada location just outside Calgary operated by the husband and wife team of Allan and Kathy Neuauter.

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Five Key Takeaways from a Truckstop Industry Icon Shared During NATSO Connect

Posted in: Truckstop Business, Leadership & Strategy

During NATSO Connect, Bobby Berkstresser was presented with The Hall of Fame Award, which recognizes individuals for their notable participation in their communities, industry and the association. As part of the presentation, Tom Heinz, former NATSO Chairman, past Hall of Fame Award winner and president of Coffee Cup Fuel Stops, sat down with Berkstresser to learn more about his experience and success in the travel plaza industry. Berkstresser was happy to share his insights with Heinz and the show’s attendees.

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Service and Product Offerings Stand Out at Pride Travel Center

Posted in: Truckstop Travels

Pride Travel Centers and Convenience Stores, which are located in Connecticut and Massachusetts, are more great examples of NATSO member locations that are serving as excellent representatives of industry.

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See How Shell UPA! Travel Plaza Invites Customers Inside

Posted in: Truckstop Travels

We stopped at a Shell UPA! when we were in Chile during one of our NATSO International Study Tours. I think there are a lot of lessons NATSO members can take away from the location.

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Taking in the Big Rigs at Shell Rotella SuperRigs at White's Travel Plaza

Posted in: Truckstop Business, Marketing & Retail

last month. Employees, travelers, professional drivers, locals and the Shell Big Rig team all brought a level of enthusiasm that added to all that the location offers.

White’s, which is owned by NATSO member Bobby Berkstresser and located on I-81 in Raphine, Va., is always a popular location, and when you add a spectacular event like the Shell Big Rigs, it becomes even more of a draw. The professional drivers that I had the opportunity to talk to rearranged their schedules with their companies so they could participate in the excitement.

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