Browse by Category

Browse by Date

Most Comments

Most Active

Recent Comments

Newest Posts

NATSO Blog: February 2018

Key Factors to Consider When Developing a Rebate Program at Your Truckstop

Posted in: Truckstop Business, Marketing & Retail

Everyone loves a retail rebate program. Certainly all retail rebate programs are good, right? Certainly they generate more profit for my organization. Or, are they much like fuel programs that you sign up for that are supposed to generate more fuel gallons for your location via a reduced cost to the customer when in the end all they do is generate less profit on customer gallons you already have? Hence, you discount gallons that you are already servicing and the few new gallons generated do not offset the loss profit of the old gallons.

But let’s get back to retail rebates. What should you consider when developing a rebate program?

Read More

Steps to Make Sure the Seasonal Promotional Program at Your Truckstop Is Great

Posted in: Truckstop Business, Marketing & Retail

Ask anyone how to create a seasonal promotional program and I am certain you will get a different answer from each person. Hopefully the basic tactics would all be about the same and where they would differ would be in the details of the individual and how they would execute the program.

That being said, I thought I would layout the basics that I shared from the Good To Great Session from NATSO Connect 2018.

Read More

Create a Successful Staffing Program to Enhance the Customer Experience at Your Truckstop

Posted in: Truckstop Business, Human Resources

Competition is increasing, and we have to do everything we can to create a pleasant in-store experience for customers, particularly in our industry where our shoppers demand speed and convenience. One bad experience is all it takes to break a customer’s loyalty, and a single moment of customer frustration could cost you both customers and profits.

Read More

Create Holiday Fun Throughout the Year to Boost Sales at Your Truckstop

Posted in: Truckstop Business, Marketing & Retail

I am a fan of holiday and seasonal programs. I’d like to challenge all NATSO members to create memorable seasonal and holiday programs for the entire year. Holiday and seasonal shopping continues to be big retail success, and it is not just Christmas and winter that are successful. Whether it is tax-free days, singles day, Easter, summer drive, etc., many are becoming really, really big retail days.

Read More

Summer is Coming, Is Your Travel Plaza Ready?

Posted in: Truckstop Business, Marketing & Retail

I know there is still frost on the ground in some parts of the country and thoughts of summer may be tucked into the back of your mind, but in retail it is never too early to start thinking about upcoming sales opportunities. So many retailers found themselves unprepared when the cold snap hit the East Coast and missed valuable sales opportunities. Don’t let the same thing happen with summer sales!

Read More

Make the Concept of Electronic Shelf Tags Work for You at Your Truckstop

Posted in: Truckstop Business, Marketing & Retail

Use of electronic shelf tags is on the rise. During a NATSO Study Tour in Europe, we saw electronic shelf tags in action. They have become much, much more common in Europe and are headed this way. Electronic shelf tags have several benefits, and the main idea is that you can change the pricing multiple times each day in a matter of seconds.

Read More

Subscribe to Updates