Browse by Category

Browse by Date

Most Active

Newest Posts

NATSO Blog

First Page of 83 Last Show per page, 830 total

Directional Signs at Jubitz Travel Center are Fun and Informative

Posted in: Truckstop Travels

With all of the cars and heavy-duty trucks coming and going at a truckstop or travel plaza, it is important drivers know where to go. Jubitz Travel Center in Portland, Oregon, has done a fantastic job with its directional signage, which provides customers with important information, improves the customer experience and increases safety.

Read More

Route 66 Food n Fuel Joliet Keeps Customers Moving

Posted in: Truckstop Travels

The Route 66 Food n Fuel location in Joliet, Illinois, is incredibly busy, and it can move through thousands of customers each day, especially during large events at the Chicagoland Speedway, which is adjacent to the location.

Read More

Customers Take Center Stage at Food N Fuel Travel Center in Elwood

Posted in: Truckstop Travels

If you haven’t been to Food N Fuel in Elwood, Illinois, you’re missing out. The location is full of dozens of great ideas that add to the overall experience for local customers and professional drivers alike.

Read More

Space Age Travel Center’s Focus on Food and Cleanliness Keeps Customers Coming Back

Posted in: Truckstop Travels

Space Age Travel Center, which is located off of Interstate 84 in Hermiston, Oregon, welcomes customers in with its excellent design, thorough offerings, and bright, open layout. I visited the location a little over a year ago, but it is always great to return to a location to see what is new.

Read More

K & H Truck Plaza Focuses on its Strengths

Posted in: Truckstop Travels

K & H Truck Plaza is a special location that has been family owned and operated since 1967.

Read More

Food, Fuel and Fun at 24-7 Travel Stores

Posted in: Truckstop Travels

24-7 Travel Stores, which are operated by Triplett Inc., have 10 locations in Kansas, and I was recently able to stop by the location in Maple Hill, just 20 miles west of Topeka on I-70 and Exit 341. I was greeted with fast and friendly service and enjoyed seeing the large selection of products.

Read More

Lessons Learned at NATSO Connect: Tell Your Story with Branding and Design

During The Good to Great Session at NATSO Connect, Mike Lawshe, president of Paragon Solutions, shared his insights into branding. Branding and design tells a story, and Lawshe challenged operators to think about the stories they are telling at their location.

“To me the wonderful advantage we have as independent truckstop operators is we can tell whatever story we want, so make it a good one,” Lawshe said during the session. “Telling a story and creating a brand is critical. Your brand is everything.”

Design’s Role in Branding
Design is a kay part in what helps operators create their image. “Something as subtle as your aisle widths is making a statement about who you are,” Lawshe said.

Read More

Customer Service and Cleanliness Drive Sales at Pride Travel Center in Eloy

Posted in: Truckstop Travels

Pride Travel Center in Eloy, Arizona, excels in customer service and speed, which helps this location drive some incredible fuel volumes. In speaking with drivers during my visit, speed and staff are mentioned frequently, and this is critical especially when attempting to compete with more modern or brand new interstate travel centers.

Read More

Food Offerings Reign Supreme at Pride Travel Center’s Salome Location

Posted in: Truckstop Travels

During my travels, I was recently able to visit Pride Travel Center in Salome, Arizona, which is owned by Manjit Bajwa, Charanjit Bajwa, Laddie Bajwa and Jagjit Kahlon. Pride recently took this store over and have been making steady improvements to the operations, which is resulting in good success.

Read More

6 More Tips to Better Serve RV Customers at Your Truckstop

Posted in: Truckstop Business, Marketing & Retail

After a NATSO member asked me how she could drive more RV traffic to her travel center, I sat down with a friend who has spent the better part of four years and accumulated more than 100,000 miles traveling the country in a diesel-powered pickup towing a 30-foot travel trailer to learn more about his life on the road.

He shared his experiences and made some recommendations for how truckstops and travel plazas could better serve RVers.

He had a lot of great stuff to share! Here are seven more recommendations on how to attract and serve RV traffic.

Read More
First Page of 83 Last Show per page, 830 total

Subscribe to Updates