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NATSO Blog: August 2017

Customize Your Metrics to Drive Performance at Your Truckstop

Posted in: Truckstop Business, Marketing & Retail

Metrics are a key component of gauging and improving performance, and truckstop and travel plaza operators often wonder what their stores should be doing based on a particular metric. An example of an often used metric that I was just asked about by an industry consultant and an unrelated individual travel center “what should I expect in retail sales for every gallon of diesel pumped? Well, you have to be careful when applying industry metrics to your specific operations. You’re not always comparing apples to apples and you could be underestimating the capability of what your store could do.

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Lucky Dueces Gets to Know its Customers

Posted in: Truckstop Travels

Roady’s Lucky Deuces Travel Plaza in Duson, Louisiana, is a unique location. The 6,500-square-foot location features a café, convenience store, small casino, fuel islands, truck repair shop and RV Park. It is tied to a casino and the location’s chief operator and owner, Manish Sthanki, knows how to draw in casino customers as well as drivers.

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Do Something Different with QSRs at Your Truckstop

Posted in: Truckstop Business, Marketing & Retail

Food sales at truckstops and travel plazas are a crucial profit center as well as a prime way to draw in travelers. We all know that both professional and passenger drivers like trusted names, and the right quick-service restaurant can also be a way to stand out. I encourage operators to look at the QSRs that are already along their routes and try something different. If you have the same food offerings as everyone else, you will be forced to compete on the price of fuel, but food can make you a destination.

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Penn 80’s Emphasis on Immediate Purchases Brings in Customers

Posted in: Truckstop Travels

Penn 80 Flying J in Milton, Pennsylvania, is a robust location that has placed an emphasis on the immediate, need-it-now purchases that come from shoppers on the go. Their slogan, “Refuel. Recharge. Reboot. Get Back on the Road,” rings true in the way products and offerings are positioned. Customers can find what they’re looking for and pass in and out of the location quickly.

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Position Changed. What Do We Do With The Employee?

Posted in: Truckstop Business, Human Resources

Today Federated Insurance is sharing one of our “HR Questions of the Month” regarding employment-related practices liability issues.

Question: We hired an employee last year. The company was looking for someone with a certain background. However, since then, our company has changed directions and will no longer require someone of this caliber. We will be keeping the position but changing the rate and experience to less than what the current employee is at. Can we terminate for these reasons? If not is there another way that we can handle this?

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