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NATSO Blog: April 2017

Signage Draws Customers in at Coffee Cup Fuel Stop in Summit

Posted in: Truckstop Travels

People traveling down the road often make decisions on where to stop in the spur of the moment or at the last minute, so it is important to let them know who you are and what are you are offering. Coffee Cup Fuel Stop in Summit, South Dakota, does just that and has plenty of signage both inside and out to attract and direct its customers.

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Big Springs Offers Up Smiles, Speed and Service

Posted in: Truckstop Travels

Big Springs Travel Center in Nebraska is focusing on its strengths, and it excels at offering friendly faces and getting customers in and out quickly.

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Uncovering Consumer Trends: Increased Competition for Occasions

Posted in: Truckstop Business, Marketing & Retail

Retailers are continually evolving, giving consumers more options for both when and how they shop. Even more importantly, shoppers are looking for experiences. This is a powerful force that increases the need for all retailers, including truckstops and travel plazas, to know and understand their customers while getting creative about what they offer.

For years we’ve seen the increase in the blurring of retail channels. Large format stores are opening smaller footprints and small stores trying new concepts. Drugstores are adding fresh foods and some c-stores are adding more indoor seating. Everyone is getting creative, and now is the perfect time for truckstop and travel plaza operators to take a hard look at unproductive programs and under utilized space at their locations.

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Human Resources Question of the Month: Employees Late? Steps to Take.

Posted in: Truckstop Business, Human Resources

Employees Late? Steps to Take.

Today Federated Insurance is sharing one of our “HR Questions of the Month” regarding employment-related practices liability issues.

Question: What is the best way to handle employees who are constantly or continually late to work?
Response: The best way to manage employees who are consistently tardy to work is through the use and enforcement of the employer's disciplinary action policy or other similar progressive disciplinary approach. An employer should keep in mind the importance of issuing consistent disciplinary action for similarly situated employees who exhibit similar policy infractions.

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Baker Travel Plaza Meets Customers’ Needs with Distinctive Offerings

Posted in: Truckstop Travels

At Baker Travel Plaza, you can find racing-grade fuel, a water cave and a wide variety of foods, and the unique offerings make the location stand out.

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12 Tools to Reduce Truckstop Shrink from NATSO

Posted in: Truckstop Business, Operations

I'm interupting our regularly scheduled NATSO Best Practices in Truckstop Merchandising video series to bring you a video of today's 12 Tools to Reduce Truckstop Shrink Webinar.

This morning, myself and NATSO's Vice President of Membership Darren Schulte, led more than 35 participants through 38 minutes of truckstop shrink management ideas.

Watch the video to learn:

Why shrink management is critical to improving profitability;
Where and why shrink takes place;
Tips for reducing shrink from employees; and
Processes to reduce vendor theft.

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The Willkomm Family’s Roots Run Deep and it Shows

Posted in: Truckstop Travels

The Willkomm family built the Highlands Petro in Racine, Wisconsin, in the 40s and has been running it ever since. The family has built its brand by focusing on the local community and emphasizing the role it plays in the business. When you walk into the Racine Petro, you understand the work and vision the Willkomm family has poured into the stop.

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