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NATSO Blog: March 2017

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Outpost Travel Center Distinguishes Itself by Building a Brand

Posted in: Truckstop Travels

Horn Oil’s Outpost Travel Center operates seven locations and has built an audience of loyal followers through its full-service restaurants and delicious food service. They are building a brand all on their own, and have focused on the local community as well as drivers.

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Uncovering Consumer Trends: Time is the New Currency

Posted in: Truckstop Business

In today’s environment, time is the new currency, and all of us seem to be starved for time. This creates new opportunities for retailers that can offer convenience to their customers.

We’ve already seen a growth in grab-and-go and quick-serv foods—no one has time to sit down and eat when they can grab something on the run. The same need for speed applies to other profit centers within a location, such as a c-store. People want to find their items quickly and get on their way.

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How to Add Homegrown Talent to Your Workforce Strategy

Posted in: Truckstop Business, Human Resources

There’s no doubt that going outside of your travel plaza to attract new hires with great skills and fresh ideas is essential for growth. But isn’t it time you began cultivating and “home-growing” your own talent? When you focus on attracting entry-level hires that are eager to learn the ropes and ambitious about possible advancement opportunities, you’re leveraging a tactic that will set you apart from your competitors and significantly grow your company’s talent pool.

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FuelMaxx Entices Customers to Refuel, Both Figuratively and Literally

Posted in: Truckstop Travels

Even if you weren’t planning to buy a cup of coffee or a fountain drink when you stopped at FuelMaxx, you’d be tempted to get one once you see the location’s displays. The coffee area and beverage stations are stunning. They have every flavor slushie you could ever want, and a milkshake area for those looking for a sweet treat.

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NATSO Best Practices in Truckstop Merchandising: Store Flow [Video]

Posted in: Truckstop Business, Marketing & Retail, Truckstop Merchandising Video

Every other Thursday, we share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising.

In today’s video, Schulte walks listeners through the importance of understanding the flow of your store and how to better capitalize on it.

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