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NATSO Blog: February 2017

Simmons Travel Center Finds Success Focusing on its Customer and Product Mix

Posted in: Truckstop Travels

Simmons Travel Center is a good looking operation that does all sorts of things well. One area where they really excel is mixing truck and four-wheel traffic. They have focused on understanding each of the two customer groups and have found several ways to mix them successfully in one operation.

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NATSO Best Practices in Truckstop Merchandising: Build Sets to Your Customers [Video]

Posted in: Truckstop Business, Marketing & Retail, Truckstop Merchandising Video

Every other Thursday, we share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising.
In today’s video, Schulte shares the importance of building sets based on your specific customer base and traffic.
His best practice advice includes:
• Start by thinking carefully about how many customers you see daily;
• Do not build giant sets if you don't have the traffic for it;
• You can build a set with much less SKU’s and still meet the needs of your customers; and
• You can be more profitable by being very careful with your space.

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NATSO Best Practices in Truckstop Merchandising: Store Layout [Video]

Posted in: Truckstop Business, Marketing & Retail, Truckstop Merchandising Video

Welcome to a brand new series on NATSO’s blog, Best Practices in Truckstop Merchandising!

Every other Thursday, we will share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising.

In today’s video, Schulte shares the importance of putting like items together in your stores.

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