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NATSO Blog: May 2016

Three Ways to Network with Your Truckstop Customer to Build Relationships and Better Understand Their Needs

Posted in: Truckstop Business, The NATSO Show, Marketing & Retail

A loyal customer base is built on relationships, and every successful relationship takes work. During The NATSO Show, networking expert Thom Singer shared his insights and shared three ways truckstop and travel plaza operators can connect with their customers to build a stronger, more loyal customer base.

Hire Friendly Employees: Finding friendly employees is one of the most important things for operators, Singer said. “You can teach people how to stock your shelves or how to clean, but you can’t teach friendly,” he said, adding that owners need to think about ways to make customers feel welcome...

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