Browse by Category

Browse by Date

Most Comments

Most Active

Recent Comments

Newest Posts

NATSO Blog: March 2016

Four Innovative Kiosks That Your Truckstop May Need

Posted in: Truckstop Business, Marketing & Retail

During my many travels to visit NATSO members, I’ve seen a lot of cool stuff at NATSO member truckstops. I’ve also seen a lot of cool stuff in many different retail and non-retail operations.

One thing I have seen a lot of in the last two years—innovative kiosks and vending machines.

Here are four great parking lot ideas that come from outside the industry.

Read More

Do Coffee Drinkers Care About Sustainability?

Posted in: Truckstop Business, Marketing & Retail

This is naturally an important question, because as businesses and brands we want to create value for our customers. When it comes to sustainability, the research has been somewhat inconclusive. Consumers will say they value sustainability, particularly younger consumers, but that doesn’t always translate to purchase behavior. So, the question persists… do they care?

Read More

From Oysters to Truckstops: A Conversation with James Bloodworth, General Manager of Acme Truck Stop

Posted in: Truckstop Business, Marketing & Retail, Truckstop Travels

During the NATSO Show I had the opportunity to talk with James Bloodworth, general manager of Acme Truck Stop in Orlando, FL, about what inspires him in his work as a general manager.

Read More

How to Create Easter Baskets for Your Truckstop

Posted in: Truckstop Business, Marketing & Retail

We’ve written many blog posts and Stop Watch magazine articles about the importance of tapping into the additional sales opportunities available during the holidays.

Not only do locations see an increase in the number of four-wheeler passengers stopping in as they travel to be with friends and family, professional drivers are often on the look out for gifts for loved ones while they’re out on the road.

I sat down with Thomas Petrauskas, manager of Greater Chicago Truck Plaza in Bolingbrook, Illinois, to learn how they take advantage of the Easter holiday by building custom Easter baskets.

Read More

Does Your Truckstop’s Curb Messaging Drive Business?

Posted in: Truckstop Business, Marketing & Retail

We all know that curb appeal is very important. New surveys show that two thirds of customers will not come into your operation if the curb appeal is not positive and inviting.

However, I think often when we think of curb appeal we go immediately to cleanliness and facilities maintenance, but it is also important to think about whether your messaging is clear. When someone is driving into your location, can they quickly figure out exactly where to go and what you offer? After they get out of their car, do they know what awaits them inside?

Walk outside today and look at your own curb appeal. Think about things such as these listed below to determine if your current messages drive business.

Read More

Time Off Denial – Legal or Not?

Posted in: Truckstop Business, Human Resources

Our company has recently instituted a new policy for requesting time off when another employee is already scheduled off and/or an employee who covers for the new requester’s time off will be covering someone else and/or on vacation themselves consecutively with the new request. We have limited employees and only a few employees that cover for other employees. We have implemented that no two employees may be off at the same time and that all employees must review the vacation calendar prior to submitting a request for time off. All employees have access to the vacation calendar and it is updated each time a request has been approved. If an employee needs to request time off during either of those situations, we have requested that the employee provide a reason that they need off so that we can make a determination whether or not to approve the request.

Read More

Consider Interns to Help You Meet Your Goals

Posted in: Truckstop Business, Human Resources

With school soon to be out for the summer, a number of businesses are offering paid and unpaid internships. Students, particularly those studying marketing, design or photography, may be willing to create custom projects for you, which will give them professional examples of their skills to add to their portfolios and give you a valuable service.

Read More

Subscribe to Updates