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NATSO Blog: February 2016

Three Tips to Get Quality Photos with Your Smartphone

Posted in: Truckstop Business, Marketing & Retail

With today’s social media marketing, it is easier than ever to post a picture of your daily special in your restaurant or a popular product from your bakery case. It is quick and convenient to snap a photo with your smartphone or tablet that you can quickly upload to Facebook or Instagram, but you still want to be sure you produce a quality image that conveys the right message to your audience. Remember, a bad photo can do more harm than good.

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Water Saving Tips from Shoemaker’s Travel Plaza

Posted in: Truckstop Business, Operations

When Shoemaker’s Travel Plaza underwent a rebuild several years ago, Dave Shoemaker, owner, made the decision to construct a LEED-certified building. LEED—or Leadership in Energy & Environmental Design—is a green building certification program that recognizes best-in-class building strategies and practices. Shoemaker took advantage of several technologies and designs, including the type of lighting used as well as the HVAC layout, that could cut costs while also increasing the location’s sustainability.

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Four Tips for Submitting the Best Bill Moon Scholarship Application

Posted in: Truckstop Business, Human Resources

The NATSO Foundation is currently accepting applications for the 2016 Bill Moon Scholarship until May 15, 2016. A travel plaza/truckstop industry employee or the legal dependent of an employee are eligible.

Five $5,000 scholarships will be awarded this year.

For students, the process of submitting scholarship applications can seem daunting.

To help those applying for The Bill Moon Scholarship, the NATSO Foundation has compiled four tips to help students strengthen their applications.

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Three Construction Tips from Shoemaker’s Travel Plaza

Posted in: Truckstop Business, Operations

A remodel or renovation can improve a location’s aesthetics, strengthen its brand and enhance its merchandising, but getting through the construction can be a challenge. Dave Shoemaker, owner of Shoemaker’s Travel Plaza, experienced a rebuild several years ago and shared his insights on surviving a renovation with NATSO.

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Two NATSO Show Speakers Introduce Themselves

This year NATSO is creating two NATSO U tracks designed to help operators grow their business. Each track will include two sessions designed to help operators meet the needs of the travelling public through improved operational performance and business planning. All five sessions are crafted to provide tactical training with immediate applicability that generates near-term improvements in customer service and operational efficiency.

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