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NATSO Blog: November 2016

Truckstop Travels: Embracing the Local Flair at Frog City

Posted in: Truckstop Travels

For many of our independent travel plaza members, there is an untapped opportunity to capitalize on specific sights, sounds and flavors distinct to their community. Doing just that, Frog City Travel Plaza in Rayne, Louisiana, has capitalized on its connection with frogs, drawing on the local flair of the community they operate in to create a memorable brand and draw in travelers as well as locals.

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How Truckstops Can Help the Homeless

Posted in: Leadership & Strategy

As businesses that cater to the traveling public and support local communities, truckstops and travel plazas are in a unique position to help those who may be experiencing homelessness.

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Three Ways to Spur Food Sales Shared at The NATSO Show

Posted in: Truckstop Business, The NATSO Show

Food sales are becoming a bigger part of operators’ sales, particularly as other categories, such as tobacco, are dropping. When it comes to grab-and-go foods, today’s customers are looking for speed as well as service, and there are a number of ways truckstop and travel plaza operators provide both to customers. During The NATSO Show 2016, Ed Leddy a retail, food service and truckstop expert, took part in Snap Learning sessions on the show floor and shared his thoughts on ways operators can provide even more convenience to customers.

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Silver’s Travel Center Hits the Mark with a Re-Branding

Posted in: Marketing & Retail, Operations, Truckstop Travels

When Silver’s Travel Center rebranded its c-store location by franchising with On The Run by Circle K, it brought a new atmosphere to the store and led to a 15 percent increase in sales.

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Is Your Website Driving Potential Truckstop Employees Away?

Posted in: Truckstop Business, Human Resources

When we’re ordering a product or checking out a new hot spot, if the website isn’t up to par, we’re most likely going to bail. It’s not rocket science: Let us down in the first few quick clicks around a URL and it’ll be nearly impossible to win us back.

The same goes for employees exploring new companies and opportunities. If your website lacks information, appeal, personality, and purpose, what do you think he or she will assume about the career paths there?

Step back from your own website for a moment and let’s assess if it’s actually one that’s applicant-friendly, or if it’s doing your hiring efforts more harm than good.

Here’s what you really need to attract top-notch employees to help your business grow:

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Count Down to Election Day

Posted in: Our Legislative and Regulatory Issues, The NATSO Show

We're coming down the electoral home stretch (at last!).

With Election Day less than one week away, it increasingly looks like Americans will elect Hillary Clinton to be the next President of the United States. It also appears that Democrats will win some seats in the House of Representatives, but not enough to regain a majority.

The Senate races are where the real "action" will be on Election Night. Democrats need to pick up just four seats (assuming Mrs. Clinton wins the Presidency) to regain majority control of the upper congressional chamber.

Although I plan to deliver a detailed post-election analysis and preview of the next Congress and Presidential Administration at The NATSO Show on Monday, January 23, 2017, I wanted to share some information now that you may find helpful.

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