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NATSO Blog: September 2015

White's 2.0: Destination Station

Posted in: Great Ideas, Truckstop Business, Truckstop Travels

The Berkstresser's recently completed their second remodel of White's Travel Center and this one is somehow more impressive than the first. Under the Berkstresser's direction, White's evolved into a true family establishment and a home away from home for many. The latest incarnation, White's 2.0 as I call it, not only strengthens that sense of home, but also provides the opportunity to bring a little bit of your travels home thanks to some retail innovation, which I was fortunate enough to witness at their Grand Opening celebration for their expansion -- aptly named Destination Station.

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EMV And Pins: What Does My Truckstop Need To Know?

Posted in: Truckstop Business, Technology

Is EMV the most secure payment method available?

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How Does The "EMV Shift” Deadline Apply To My Truckstop’s Fuel Dispensers?

Posted in: Truckstop Business, Technology

Does the October 1, 2015 deadline apply to my fuel dispensers?
No. Automated fuel dispensers will have until 2017 to make the shift to EMV. Until then, they will follow existing fraud liability rules. Thus, while inside-the-store point-of-sale equipment faces a liability shift deadline of October 1, 2015, fuel dispensers have two extra years. Gilbarco recently announced that the company has seen a record high in automated fuel dispenser orders, indicating that large, regional retailers are upgrading their dispenser payment platforms to support new EMV standards.

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The Upcoming “EMV Shift” – What Truckstop And Travel Plaza Operators Should Know

Posted in: Truckstop Business, Technology

NATSO has received a number of questions from truckstop owners and operators regarding the October 1, 2015 “EMV Shift” – this refers to Visa and MasterCard’s plans to begin aligning credit and debit cards in the United States with those companies’ proprietary chip technology.

NATSO has prepared a detailed Question-and-Answer document answering some of the key questions on this important topic. Read the detailed document at The Upcoming “EMV Shift” – What Truckstop And Travel Plaza Operators Should Know.

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ATA Top Economist & NATSO Show Speaker: Challenges within the Trucking Industry May Create Opportunities for Truckstops

Posted in: Fuel and Trucking, The NATSO Show

The performance of the trucking industry has a direct influence on operations within truckstops and travel plazas, and Bob Costello, senior vice president and chief economist at American Trucking Associations, told NATSO that two of the top challenges within the trucking industry are likely to create opportunities for truckstop and travel plaza owners.

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How to Know Your Truckstop Customer

Posted in: Truckstop Business, Darren's Great Ideas for Independent Operators, Marketing & Retail

I always highlight the importance of knowing your customer and understanding what your customers want, but operators frequently ask me what that means. They also want to know if it is going to be hard and where to start. I always tell them that, no, it isn’t hard, but it takes some time and effort to do it correctly. As so many of our members remind me daily, operators do not know what they do not know. Unless you have been taught how to spacewalk, chances are that when given the opportunity, you will not do well at that activity. So let’s walk through an example process of discovering who your customers are and what they want from you.

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An Employee Recently Changed Her Name, When Should I Update Her Personnel Records?

Posted in: Truckstop Business, Human Resources

An employee recently finalized her divorce and has provided the court record with her new name. Can I change her name on her personnel records before she provides the updated social security card and other ID?

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Toilet Paper Dispensers Mounted Outside The Allowable Ranges

Posted in: Truckstop Business, Americans with Disabilities Act

The placement of toilet paper dispensers is a small, but essential part in adhering properly to ADA regulations in restrooms. It is important not to overlook the smaller details.

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WaWa Shares its Brand Building Tips at The NATSO Show

Posted in: Great Ideas, Truckstop Business, The NATSO Show, Marketing & Retail

The convenience store chain WaWa is a leader in customer loyalty and food service, and during The NATSO Show 2014, WaWa executives shared their knowledge with truckstop and travel plaza operators.

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Truckstops Face New, Varied Competition

Posted in: Truckstop Business, Darren's Great Ideas for Independent Operators, Fuel and Trucking, Marketing & Retail

The truckstop and travel plaza industry is facing competition from a number of fronts. Last year in Stop Watch magazine, we covered some of those sources, including grocery stores and restaurants installing gas pumps and home improvement stores adding food offerings.

These and other forms of competition are becoming much more formidable as our customers continue to be starved for time and as vehicles improve their miles per gallon. Not only are drivers stopping less, now more than ever they are looking for the closest, most convenient one-stop shop. Retailers are responding by offering them more opportunities to stop, shop and fuel, which may mean less opportunities in our locations.

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