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NATSO to Visit First Port of Call for Global Retailers

Posted in: Great Ideas


Photos: Lisa Mullings/NATSO

After a fantastic International Study Tour in 2011, NATSO is again partnering with Insight to visit progressive and forward thinking c-stores and truckstops and travel plazas in Oslo, London and potentially Paris. I hope that you are considering participating in this year’s International Study Tour.

I found it very timely that last week a study survey was published by CBRE declaring that London, England was the most targeted market for international retailers. Dubai, New York City, Moscow and Paris followed it.

“Attracting more than half (55.6%) of all international retail brands surveyed, London reclaims the outright number one position after sharing top spot with Dubai last year. London is generally the first port of call for global retailers, but once they have established a presence in the capital, they are willing to extend their reach into other major U.K. cities, as well as major regional shopping centres such as Trafford Park, Meadowhall and Bluewater.”

The study tour will prove to be an invaluable educational tour enabling us to compare European retail strategies and tactics versus American retail strategies and tactics. Additionally, we will be able to discuss and dissect specific product presentations, store layout and designs, product and customer flow, new item introduction process, promotional process, customer experience, standard and digital signage packages, messaging, and more.

Check out the page of International Study Tour information as well as the recent Stop Watch article for additional information.

I'm going to London to learn from retailers in the first port of call for global retailers. Are you?


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About the Author

Darren Schulte

Darren Schulte

Darren Schulte serves as Vice President of Membership at NATSO. In this role, he directs recruitment, retention and customer service for truckstop and travel plaza members. He is also responsible for developing NATSO products and programs, particularly those relating to education, research and training for truckstop and travel plaza operators.

Schulte joined NATSO with nearly three decades of experience in truckstop and travel plaza operations and merchandising, most recently as the Vice President for Retail Merchandising for TSC Global/Barjan LLC. Prior to his time with TSC Global/Barjan LLC, Schulte also worked for Petro Stopping Centers and Love’s Travel Stops and Country Stores.