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NATSO Best Practices in Truckstop Merchandising: Apparel [Video]

Posted in: Truckstop Business, Marketing & Retail, Truckstop Merchandising Video

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Welcome to a brand new video in the Best Practices in Truckstop Merchandising blog series!

Every other Thursday, I share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising. Merchandising consists of how you organize the product in your store both physically and financially. With nearly three decades of experience in truckstop and travel plaza operations and merchandising, Schulte is a truckstop merchandising expert. 

NATSO Best Practices in Truckstop Merchandising: Apparel

In today’s video, Schulte walks listeners through the best practices in apparel merchandising.

His best practice advice includes:

  • Choose apparel seizing based on your customers;
  • Make sure everything is labeled clearly with the price;
  • Use all the same hangers;
  • Focus on the basics, having a summer and winter offering;
  • Don't make the displays too full; and 
  • Time is important for truckstop customers. You want to make it so they can easier see what it is and how much it costs.  

Tell us in the comments below: What makes your apparel program special?

Be sure to subscribe to NATSO’s YouTube channel to be alerted every time a new video is added here.

Watch the last video, NATSO Best Practices in Truckstop Merchandising: Store Flow here.

// Schulte frequently visits NATSO members to review their locations and offers impactful merchandising and operations improvements. (Learn about joining NATSO here.)

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About the Author

Amy Toner

Amy Toner

Toner markets NATSO products, services and meetings. She is the content editor of NATSO's core websites, Stop Watch magazine and Highway Business Matters biweekly articles. In addition, she provides creative services across all departments. Toner joined NATSO in 2006. Prior to joining the association, she served as director of membership services at an association for ambulatory surgery centers. Toner lives in Washington, D.C., with her husband and son.

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