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International Retailers Understand Importance of Signage

Posted in: Truckstop Business, International


Last September during NATSO's International Study Tour, myself and several NATSO members traveled to Norway, France and the United Kingdom to get a unique look into best practices in the advanced European market, as well as a glimpse of the international best practices of the future. 

During the tour, we learned that international retailers are struggling with many of the same operational issues as North American operators. Attending the study tour in person is the best way to gather valuable business insights abroad, but as a distant second best, over the next several weeks I will provide readers with a virtual tour of my trip through pictures I gathered last fall. 

Importance of Signage
Signage programs clearly identified the message and were consistent up to the point where consumers paid for their merchandise.

It was apparent that the European retailers understood the importance of messaging from the street, to the entrance to the transaction counter.

See some examples I gathered:








// See more international blog posts here.

Register to Attend the 2013 Tour
I would encourage you to attend this year's International Study Tour. Held Sept. 22–27, it begins in Amsterdam with hosted retail study tours and ends in London with the ‘Future of Convenience’ conference and exhibition. For years field trips have provided hands-on experiences to make learning come to life, but the in-depth opportunities aren’t just limited to kids in school. NATSO members that attend are gaining valuable business insights by visiting some of the most innovative international retail and petroleum locations while also learning about food service and retailing techniques they can apply to their operations back in the United States. Register and learn about the conference here.


Photo Credit: Darren Schulte/NATSO


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About the Author

Darren Schulte

Darren Schulte

Darren Schulte serves as Vice President of Membership at NATSO. In this role, he directs recruitment, retention and customer service for truckstop and travel plaza members. He is also responsible for developing NATSO products and programs, particularly those relating to education, research and training for truckstop and travel plaza operators.

Schulte joined NATSO with nearly three decades of experience in truckstop and travel plaza operations and merchandising, most recently as the Vice President for Retail Merchandising for TSC Global/Barjan LLC. Prior to his time with TSC Global/Barjan LLC, Schulte also worked for Petro Stopping Centers and Love’s Travel Stops and Country Stores.